How pop-ups can ruin your web marketing plan - By: Brigette Federico

Imagine that you've just clicked through to a website, looking for advice or investigating a service. As it loads, your eyes scan the page, so you can ascertain whether you've come to the right place. Your eyes pick up all the right keywords, and you decide it looks like a likely prospect. Yet just as you decide to read, a large pop-up sails into view. What would you do? The reaction of most internet users in this situation is to click away from the site and never come back.

Pop-ups are large, annoying, and occasionally scary, particularly when they appear without warning. At worst, they can make an internet user lose trust in your site, awakening the suspicion that your website is doing things to their computer without permission. At best, they warrant an annoyed sigh and click to close them.

Plenty of sites still use pop-ups to draw attention. There are ways to present pop-ups that are less intrusive, such as a slow fade-in, or a delayed insertion time. The best pop-ups disturb the reader only slightly. Talk to our team at Click Consult about the effect of low-intrusion web marketing.

The thing is, web marketing companies use pop-ups all the time. This might make it appear as though they work and sometimes, they do. Site owners wouldn't continue to use pop-ups if they had no effect at all. It takes a particular kind of audience to tolerate pop-ups however, and it's vital for your site's return traffic numbers that you ascertain they will work for your audience before using them. If you're considering adding a pop-up survey, subscription form or advertisement to your website marketing plan, consider it carefully. It's a good idea to undergo a testing process to see if your market will tolerate such a move.

About the Author

The Article is written by clickconsult.com/ providing website marketing and internet marketing Services. Visit http://www.clickconsult.com/ for more information on clickconsult.com/Products & Services. Visit clickconsult.com/ for more services!

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