How important is access control in webcasts - By: Barney Brown

Many businesses have realised that traditional web conferencing is not the ideal solution for delivering high-quality, branded online presentations. With online events and online seminars in great demand, it is important to create and deliver quality content through Webcasting. Today, a number of webinar providers offer webcast solutions at an affordable price. With the help of webinar software, it is possible to manage registration of participants, follow-up, and even control both the presenters' and participants' video webcast experience. Access control during a Webcast is paramount which is why webcasting is much more than just a multimedia platform today.

Rather than use stand-alone webcasting solutions, companies have turned to Webinar services that offer applications that can be easily integrated with other corporate CRM applications. Controlling access to webcasts during online seminars and other online events allows companies the flexibility to control their campaigns. Some webinar providers offer fully integrated solutions that can be incorporated with a company's intranet portal. With webcasting technology, presenters are able to control the session if an attendee or viewer of a webcast has the option to speak or text chat with the presenter. In addition, it is possible to control the webinar if all viewers in a virtual conference are able to interact with each other. These features are available with high-quality Webinar Software that allows the host to manage live webinars with several participants.

One of the important features of webinar software is the management console for the presenter to control access by viewers and attendees of online events. The software can be desktop or web based webinar service that enables the presenter to create, manage, publish, host, and distribute webcasts and Webinars. It is also essential for the software to have the ability to brand all the steps of the process and create webinar recordings that can be distributed after the event as an on-demand webcast. Care must be taken to select the right provider that offers all aspects of webcasting. They also require to have the technology to support for slow and fast internet connections and automatically detect end-user bandwidth. It is also important to be able to customise the Webcasts interface to include messages and links to the presenter's website.

About the Author

Barney Brown is a co-founder of http://www.workcast.co.uk. Since helping launch the business, he has been instrumental in the global adoption of WorkCast’s webcasting platform WebCast Manager and related managed services. He is responsible for Sales and Marketing operations which he manages from WorkCast’s U.K. headquarters.Prior to co-founding WorkCast, he held a number of senior management positions in the IT and Telco industry, holding a number of Sales and Marketing positions at organisations including BMC Software, Experian QAS and Opal Telecom. Barney has a long and successful track record in starting, growing and managing effective direct and indirect sales channels. Barney has a 1st Class Honours degree in Marketing and Economics from the University of Wales, Aberystwyth.

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