How To Write Dirty Blue Widgets Content - By: Lee MacRae

In just about every case, a web site needs some kind of content for the search engines spiders to crawl to set up the indexes for searchers. Some years ago a copywriter could place keywords like "dirty blue widgets" in certain spots like at the top left corner of the page and then the bottom right corner to ensure the spider knew exactly what the page was about. Things have changed a lot these days and have moved far beyond the simple these simple SEO strategies.

While keywords are still important and website content is necessary, much off what makes a web site rank high happens off of your website. We called this off-site search engine optimization it is highly relevant today. These days links from other websites over to your website are extremely important and play a major role in how high a web site will rank. The search engines count each link to your website like if you vote for it. On a very basic level, they feel that websites will only link to you if your content is of some value. And if your website is about dirty blue widgets and the website that links to you is about the same subject, then these links are considered of even more importance and relevance in the scheme of things. And if the link back to your site is anchored with the keyword text "dirty blue widgets" on a page about dirty blue widgets then the link is given more importance again. The more you understand about link relevancy, the more you can do about making sure the links back to your website are of the highest quality according to the search engines criteria.

Where content is important is that it serves as value both for your visitors and as link bait for other web masters. You can attract a large number of back links to your site when your content proves invaluable to everyone in your niche. Other sites will link to your information as a service to their customers and visitors, you get a back link in return. You can even go as far as providing an RRS content feed to syndicate your articles or page content much like the major news organizations do in providing syndicated content to others in exchange for the appropriate link back to their site.

However, make sure you do write for the search engines as well as keeping your vistors in mind. Make sure you use your keywords in your title tags and your header tags, in the first sentence of your content, in your subheadings where possible and in the content in an appropriate way. In other words don't use twisted keyword phrases to mark you as a spammer. Do it all as naturally as possible and you will be a winner.

Keep in mind that your content for your dirty blue widgets web site must serve your customers and visitors but also serve as great link bait to attract those necessary"votes" for your site. Combine those two purposes and you will be a winner in the search results as well as with your visitors.

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