How To Successfully Rent Trade Show Displays - By: Chris Harmen

Whether buying a trade show installation seems like too big of a first step, or your company simply cannot justify the cost, a rental can be a very viable option. The key to having a successful experience leasing a unit is to ensure that you have the right customization options available. Selecting these customizations with care will ensure that even a leased booth looks distinctive and gets results.

What Customizations Are Available?

The reason that today's leased units are so successful is simple: they are typically modular, which gives them a large degree of customization without the need to be completely redone when they are eventually returned. Companies can justify maintaining diverse rentals and offering increased customization options because the modular units can simply be readjusted once they are no longer needed in their current format.

This means that rented trade show displays can be customized to an extent that was impossible in the past. Today's stands can be almost completely altered to have a different fundamental structure simply by readjusting some of the modular components. The array of options can be startling, but the end result always benefits from more choice.

What Should Your Company Focus On?

There are two main places where you can put your focus: text, photos, and structure or actual product demonstrations. If possible, product demonstrations should always be emphasized at trade show stands. A demonstration is a foolproof way to draw a bigger crowd, and it's one of the best ways to ensure that your business and your trade show installation are remembered. For all of those reasons, demonstrations should always be part of the focus of your trade show displays.

Beyond that, the choice is yours. There are customization options for rental trade show stands which cover all of these elements. Some of them may be more expensive than others; some of them may even be doable after you've leased the item (some companies may permit you to rearrange a modular unit on the fly.) The key is to simply stick with one and pursue it while never losing sight of the others. Having an outstanding structure isn't very important unless you also have the graphics and text to back it up.

Deciding Whether To Buy Or Rent

Ultimately, a successful rental allows you to avoid all the hassles of owning your stand while still getting all the benefits that would come from ownership. Shipping is almost always arranged in advance for a lease, and you won't have to worry about storage. The problem is that over time, the cost of leasing will add up if you attend a large number of conventions.

If you intend to use the unit more than about five times a year, you should probably consider a purchase. At that point, the costs of continued rental will begin approaching the costs that might be incurred by a purchase instead. This is not a rule, but rather a guideline to help you during the planning process. If your company cannot justify a purchase for whatever reason, renting is a very good secondary option. The important thing is that your company finds trade show stands that represent you well. This is possible with a leased unit as well as a purchased option. It's all up to the designer and the marketing professionals who make that unit successful.

About the Author

Chris Harmen writes about trade show displays in New York for Skyline, an award-winning New York trade show stands design company offering rental units and purchase options at every price point.

Article Directory Source: http://www.articlerich.com/profile/Chris-Harmen/89665

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