How To Make Your Small Trade Show Booths Feel Larger - By: Chris Harmen

For those just starting out in the world of trade events, or companies with limited budgets, trade show exhibits might be only ten-by-ten feet. When compared to other trade show booths that measure 40-by-40 feet or even larger, these tiny booths can feel, well, tiny. However, by using clever design tips that trick the eye, exhibitors can turn a small booth that might feel cramped if designed incorrectly into one that feels much larger.

Mirrors, Reflective Surfaces, And False Backdrops

Mirrors have been used for centuries to make smaller spaces feel bigger. It is amazing how the eyes perceive a physically larger space just from a visual trick. This technique works wonderfully in smaller trade show exhibits. Exhibitors are not limited to just placing a sizeable mirror at the back of the booth, though this simple technique works well. Consider hiring a booth designer to incorporate reflective surfaces throughout the center of the exhibit, even onto the ceiling.

By playing with the rules of perspective, you can also create a sense of a larger exhibit. Display a backdrop that visually extends the booth, like a natural scene with a far-off vanishing point for exhibitors showcasing lawn care products, playground equipment, or other outdoorsy merchandise. Have a professional design for the background that goes along with the products or services you are offering at trade show booths, and then place the real-life products in front of the background.

Use Lighter Colors In Trade Show Booths

In the world of graphic and interior design, it is common knowledge that lighter colors make spaces feel larger. White and pastels reflect more light back to the eye, which the brain reads as a more open space. So if your trade show exhibits are small, use white, along with frosted glass and reflective surfaces, to make the space feel more expansive.

Yellows, greens, and blues also evoke feelings of more space, since they are associated with the outdoors. Yellow is the color of sunshine, and also a lighter, more cheerful hue. Light blues suggest wide open skies and soothing water, which not only suggest a larger area, but also help to soothe the booth visitor or exhibitor.

Go Vertical

If you can't expand outwards, look upwards. Much of the time, space at the top of booths goes wasted. Find out from the convention center's managers how tall your exhibit can go, and then work on using that space. Creating a taller exhibit will trick the eye into thinking the entire booth is larger. And if you do not have the budget to build an elaborate, tall display, you can place things like light fixtures, signs, and even balloons at a taller height as well. Objects placed up high create the overall feel of larger trade show exhibits because they draw the eye upward, and the objects are separate from the products and people cluttering up the area on the ground.

By using mirrors and backdrops with perspective, lighter colors, and vertical space, exhibitors at trade show booths should be able to make their smaller booths feel much bigger.

About the Author

Chris Harmen writes for the leading providers of trade show booths, Las Vegas Skyline. For long-lasting, well-built Las Vegas trade show exhibits, Skyline offers a wide variety of styles, sizes, and prices to accommodate everyone.

Article Directory Source: http://www.articlerich.com/profile/Chris-Harmen/89665

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