How To Create A Clear Distinction And Increased Credibility For Your Business! - By: Chris Makell

More businesses are being started every day by those seeking more freedom and control as a result of the current corporate climate. Which means more “shingles” are being hung and more competition, for you.

If you’ve been in business for a while, you know well the need to establish a “distinction” in what you offer or how you offer it. (Hint to those just starting out, take note of the word “distinction”)

Creating that distinction can include: - creating unique hours for working with clients - including bonuses or treats with your products or services - being more than just the “logo” but the “spirit” of your business so that you’re brand is clear

So when prospects and clients see your business name, they should recognize what it means and what they receive by working with you.

Here are three tips to help you create even more of a “distinction” from the playing field of “new” entrepreneurs/solopreneurs.

1. Consistency

This is the cornerstone of attracting and keeping clients while distinguishing your business. You’ve likely invested in marketing – ads, brochures, websites, etc. that tell the world who you are and what you offer and how you solve problems. And while it’s important to add “freshness” to your business to stay current, it’s a death knell if you do not stay true to your brand. Just look at the soft drink giants, Coke and Pepsi. Their decisions to “refresh” their biggest sellers cost them millions. Getting back to a more consistent approach (read: beverage formula) maintains the trust and commitment your prospects and clients expect from your business.

Your clients want to feel they’ve made the right choice in selecting you and therefore you’re consistency validates that choice for them. Never underestimate the need for your clients to feel consistent in their choice to work with or buy from you!

2. Value

Value is a word that can be used by the business owner as a point of distinction. But there are some business owners who expect that their prospects and clients will figure out what the “value” really is. Well, they “can’t” figure it out, without you clearly defining your value for them. (Also NEVER ask a client to figure out the value of what you deliver…you may not like what they decide…)

Most business owners determine value from their perspective. They don’t ask their clients what they would find valuable. Most likely because they think it will cost more. This is usually not the case. For example, most customers would like some help using your products more effectively, so that they get their “money’s worth”. This can be accomplished with a tips sheet, a special report or a follow on 10 or 15 minutes with you. It doesn’t take a lot, but will translate to increased value. And, you’ll create a clear “distinction” for yourself and your business.

3. Testimonials

Sometimes the hardest thing for business owners, or anyone for that matter, is to ask for feedback on the service or product you’ve delivered by way of a testimonial. It can seem a bit self-serving and it absolutely is. But when you ask for a testimonial you give your clients an opportunity to educate others and so that they can achieve great results, too.

Your prospects use the testimonials to determine your consistency and the demonstration of the value you deliver in your business. Also psychologically they use testimonials to validate their choice in selecting and working with you. So ask for testimonials to help your prospects and even past customers learn more about how you help them achieve results in their lives and businesses. These testimonials will set you apart from the crowd of newer entrepreneurs by demonstrating your depth and value.

Your credibility and distinction can be the true difference-maker in the eyes and wallets of your prospects and clients. It is the collateral they use to make their choice in working with you and you can help them feel good about that choice by using just one of these simple tips!

About the Author

Chris Makell helps coaches, consultants, and other solopreneurs create profitable businesses by showing them what to do and how to do it, using proven marketing strategies. To learn how to make more money doing what you love, visit http://www.RadianceMarketing.com to claim your free special report, "7 Surefire Ways to Get the Most out of Your Time and Marketing Dollar."

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