How Seo on Google can get you on to page One of Google - By: Google Guru

Search engine optimization (SEO) is what happens when the visibility of a specific website or page is optimised for the unpaid results of a keyword phrase search on an internet search engine such as Google, Bing, Yahoo etc. These are the results that appear on the left hand side of the page and take up most of the page. The other way web pages can appear in a search is via paid results, i.e. adwords. These are the results that appear on the right hand side of the page. For the most part, a website will receive more visitors the higher on the page it appears in the search results list, page one being the "Holy Grail" of Seo on Google. There are diverse ways SEO can optimise a site for web searches, as well as but not restricted to regional searches, image searches, video searches, industry-specific searches etc.

If a website owner wishes to consider Seo on Google as a marketing strategy, they should consider what individuals are searching for (keywords) and how search engines decide what websites will appear in which order in the organic (unpaid) listings. This is a science much more than it is an art, though the two are not necessarily mutually exclusive. Optimizing a website can mean, (amongst other things) editing its page content so that the particular keywords targeted by the website are accurately indexed by the internet search engines. Another crucial SEO tactic that is highly relevant is the number of backlinks or one-way inbound links that point to a website, the more the better. The higher the Page Rank (pr) of the pages linking to the website, the more weighty the link is considered, as is the relevance of the pages pointing to the website, i.e. are they in the same category. Although the age of the domain is also very important, the older the better in the eyes of the search engines, there is nothing a domain name holder can do about it if they have a very young domain. Time heals all (apparently)!

If this structered website design is completed in an orderly and progressive manner it is known as "White Hat SEO", the search engines approve of these methods and the website that is carefully modified by the appropriate White Hat SEO techniques ought to steadily progress upwards in the search results. Seo On Google champion the extensive use of "White Hat SEO" techniques"!

"Black Hat SEO" uses underhand methods that are often automated, such as link farming, article spinning, keyword stuffing, using "invisible text" (eg black text on a black background), using doorway pages (gateway pages a user will never see), amongst others to try and "skyrocket" a site to the top of the organic search results. Search engines frown on these techniques and are constantly on the alert for sites that employ these techniques in order to delist them from the indices.

"Grey Hat SEO" lies somewhere inbetween the two, using techniques that are considered legitimate but are subject to abuse, such as "cloaking (presenting particular information to visitors and other information to search engines), paid links (purchasing one way links to increase website popularity), and duplicate content (websites offering identical content, usually in affiliate programs). Used appropriately these techniques are all considered ethical, used incorrectly they will get your website banned. There is no consensus as to the exact definition of Grey Hat techniques and their use is to be applied with the utmost care in order not to throw up a red flag. A red flag spotted by the bull will get the matador mauled!

Search engines use bits of software ("spiders") to "crawl" (index) websites in order to determine the order in which websites appear on the search page when a keyword phrase is typed in. Google for example, used to employ fourty thousand people to do this job, but web indexing became such an arduous task that they could not cope with the sheer volume of pages needing to be indexed and so the web spider was born. For sure you can pull the wool over the spiders eyes some of the time but eventually they will get you if you transgress!

When you input a search string into a search engine, i.e. You are looking for a keyword on Google/Yahoo/Bing etc, thousands of matches come up. Here is an example - you are seeking to improve your website ranking on Yahoo, so you type in what you think will be the most pertinent search term, let's say for arguments sake that you type in "search engine optimisation". Many relevant search items are listed, paid ads on the right hand side of the page, organic (unpaid) listings in the centre, dominating the page. You are interested in the organic listings because it is search engine optimisation that you typed in, so you concentrate on the ten listings in the centre. For this specific term there are 211 000 000 competing pages for this keyword term! Sorry folks, this is NOT a misprint! Think about that for a second - Two hundred and eleven million or roughly two thirds the population of the USA if you can believe the results of the most recent census! It's insane, and if you want to get on page one for this search term, you have to beat 210 999 990 other pages to get there! It s a depressing but highly relevant fact that very few people ever go past page one for a search result. Some statistics suggest that less than 10% of searchers ever go to page 2 or beyond.

In order to get results from the organic listings you need to beat all your competitors to get on to page one for your chosen keywords. SEO, or search engine optimization, is the only way to do this so that the search engines take note of the way your website is being optimised but not so much that you alarm them by using underhand tactics, thereby raising a red flag. To reiterate, the white hat seo tactics are considered to be absolutely legitimate, black hat are considered to be thoroughly unethical and will get you banned sooner or later (probably sooner), and grey hat , which as the name implies is a grey area and falls somewhere in between Black Hat and White hat.

Think for a minute, what keywords are potential customers going to use to find what they want, and by implication, your website? The words that a potential visitor to your site will type in to a search engine are your target keywords. The days of one keyword being sufficient are long gone, two or 3 keywords, or even longer, are better. We call these long Tail keywords and use them to target very specific searched words, the deeper you can get in to a potential client's mindset, the better. For example, instead of "car seat cover", a buyer may type in "leather Jaguar car seat cover". This latter keyword is obviously much more specific and will have far fewer competitors. One word keywords will have many competitors, way too many for most niches. Seo on Google is a great way to use Long Tail Keywords to target a specific niche. Keywords should also not be too long - they can be tricky to optimize for.

Research your competition - you need to know that you have a fighting chance of making a mark in the niche you chose. If you are selling software and the top 10 positions on page 1 are all taken up by Adobe, then you are in trouble because the likelihood of you shifting a company that big out of the way are so small as to be negligible. It's not worth trying to run before you can walk.

Where you position your most valuable keywords is an integral part of the seo on Google process. The keywords that you want to rank for must be placed in the HTML title tag of your page. This on it's own is probably the major reason that many sites are ranked poorly. Be sure not to go over the top, keep the title short, sweet and to the point, try and you use a new, relevant one for each page. The title of the page should tell the reader at a glance what the page is about. Throwaway words like "A" and "The" in the title are unnecessary as they make it more challenging for visitors to file their bookmarks. Keywords should be placed high on the page, while attention should be paid to the design. As well as the headline, insert target keywords in the first few paragraphs of the page. Keep it simple and the search engines will love you and more specifically your web page. When you are on the receiving end of Google love then your cup shall runneth over and thou shalt want for nothing!

Don't just randomly place keywords on a page and expect to get ranked, your text should make sense and include keywords such that the syntax is correct. Don t overload the page with keywords, especially if the grammar doesn't make sense, you can easily be penalised for this. Pictures are fine but they can t replace text as a means of keyword placement since the search engines can't read pictures, they can only spider the "alt" text. This means that a graphic is a less effective means of representing content than text, though the importance of "alt image titles" in seo on Google should not be underestimated and is often neglected, even by seasoned operators.

Search engine spiders are getting cleverer every day, just because you escaped by using Black Hat techniques for a short while and shot up the rankings doesn t mean that it will last forever. Google will eventually catch you and delist your website - in the long run this kind of seo on google will get you banned. For what it's worth keep it White Hat

Try and utilize different forms of the same keyword. This will ensure that the same page is indexed for a variety of diverse searches and increases the relevance of the page as well. This is a natural, legitimate way of keyword reinforcement and will appear authentic to the search engines and visitors alike. Two different people can input very different search words even though they are searching for exactly the same thing. If you apply these methods there is every chance that you will get the most out of Seo on Google.

Remember, if you fail to plan then you plan to fail!

About the Author

If you want to be FIRST on Google, then seo on google will get your website on to page 1 of Google, guaranteed!

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