How Do You Think of Nike Company - By: Wallace Keynes

Twenty-three, a number that represented glory and light in a basketball world, and also a number that not only engraved in the heart, but also attracted crazy fans all over the world. On the one hand, twenty-three can be described as a number that is wanted to be endowed to numerous players, and on the other hand, people from nine or ten to acted as parents all went through the tale of marvels. Twenty-three, once has been worn by a man for sixteen years, he jumped in the world's most sacred piece of basketball court for nearly fifteen competition seasons, and also have had carry many people's expectations and hopes.

It was certainly that the person was Michael Jordan. He was a basketball hero that had Dazzling aura and also familiarity that seemed to be a big brother next door. It was not too much to call him a hero, and what he has done can be named as a historical age. He let the world people know it was an era that had to be remembered whatever you understood basketball or not, no matter you love basketball or not, it was Jordan and his "twenty-three" era.

The trademark of Nike Jordon has been set up for twenty-three years on February 23, 2008. It was also the day that black and white color version of the AIR JORDAN XX3 officially listed in China. To a higher degree, within the empty room of Nike 706, Michael Jordan XXIII show also held its opening ceremony at that moment. On this day, history condensed into a shadow, legend reflected to power, this feast that collected within the706 spaces can be called "casting legend". Nike would like to share the twenty-three years flying man glory and spot stories with Chinese as well as the whole of Asia Jordan fans. The JORDAN brand has been established for twenty-three years, so it also engraved a glittery memory meanwhile.

Early spring night that contained the Nike 706 space looked like a holy church, simple wall decoration exuded characteristics of a stately building in the Western church. Incomparable reverence feeling would spring up to minds of people when they take a look at the fingerprint of Jordan that was reflected by the sacred red light. "Casting legend" Michael Jordan XXIII exhibition along with people so look forward to accelerating the pace and heart rate is going to show in front of people. It was warm that looks like to lead an ear to recollect the book, in addition, it also likes the nervous feeling to meet with your adoring image who you have not seen for a long time, what flows through the heart is the special excitement.

Enter the exhibition hall, Salt Lake City's "last shot" would first come into the line of sight, as if bring people back to that glorious night in 1998. There was huge momentum of the giant stand painted wall on two sides. Creative Nike brings Chicago United Center Stadium basketball court into the Nike 706 space, which make the people enter into the field with marvel. There were eye-catching bull mark and six NBA championship trophy and championship next to the display, and they two can enhance each other's beauty.

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