Horowitz Survey Shows That Internet TV Viewers Are Still Relatively Small - By: Paddy Chang

In a bad move for online tv viewers two of Hulu’s most popular shows from clowning Central, The day-after-day Show with Jon Stewart and The Colbert Report are to be pulled from their lineup by Viacom. The shows have been available since 2008 and many say helped Hulu become the tv mecca it is, however Viacom have decided they dont want to partake in receipts anymore.

Daily show no longer on Hulu
Viacom have figured that they will make more cash by modification the distribution of these shows on its own websites rather than letting Hulu stream them and have to share the spoils. The shows will still be available on Comedy Central however.
The decision is a major blow for Hulu, although the company is trying to play it down. But it does suggest yet another potential problem with Hulu’s business organization good example. Other subject matter providers may decide to either go it alone, or strike a deal with another online tv site – Youtube anyone?

There is a big view loss is on about the effects of internet tv on cable subscribers, that it will kill cable and lead us all into a free utopia. We are also told that traditional TV viewing is declining more by the day and online tv is booming. The truth according to a report by Horowitz Associates’ annual Broadband Content and Services (BCS) opinion says that the mass migration of television viewers to internet tv is still more hype than realism

The survey discovered that only 17% of cable and satellite subscribers watch video content on a estimator or handled device each month. 40% of people admit to watching a non-traditional media portal at least once per month. Considering that around only 65% of America has broadband, that’s rattling telling.

Internet TV not so Popular With Mainstream
According to the Horowitz study, of all the hours Internet users say they spend watching TV programs, around 4% of TV watching time is on a platform other than a TV set. 2% on a PC/laptop and 2% on a mobile handheld device but the legal age (96%) still viewed on traditional television. “It’s important to keep in purview that when all is said and done, consumers are still spending only a very small amount of their total TV time on alternative chopines,” notes Adriana Waterston, VP of Marketing for the look firm. “But, we anticipate that multiplatform TV viewing will continue to grow — in particular among unfledged people — as the engineering improves towards a more authentic and convenient TV experience, and with programmers and aggregators actively promoting themselves on these platforms.”

One weigh that may have malformed the results was the fact that this was an internet based survey, and one must assume that this demographic would watch more Live Internet TV. One thing is for sure though, the younger generation love their internet tv with a monumental 82% of those aged 15-17 admitted to watching online or mobile TV at least once during the month, and on handheld devices alone, half (48%) of online young people surveyed report watching TV content at least monthly, doubling from 24% last year.

It makes sense that the older generation trap to what they know best and that new technology appeals much more to younger people. The survey just further enforces the fact that the internet is and will change how we consume media, it just may take a little longer than some of us think.

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