Hey Hulu, Disney is swinging toward Youtube - By: Paddy Chang

For more information please check Live Internet TV Website: http://top-liveinternet-tv.com/

Disney are looking for some internet TV action and have struck a deal with the mighty Youtube to distribute TV content from ESPN sports highlights and ABC news updates. Disney are hoping the deal will net them advertising revenue from YouTube, a site that has 100 million monthly visitors.” Disney would keep the majority of the proceeds, YouTube have commented.
Currently the deal will mean Disney is serving YouTube with just ‘shorts’ and not full length TV shows or movies, which makes it just a promotional tool that will benefit ABC but may have trouble attracting advertisers.The companies are also in discussions regarding a full episode deal that would stream ABC and other Disney content onto YouTube instead of NBC/News Corp’s joint venture Hulu. However it is known that Disney are also in discussions with aforementioned Hulu about a similar deal.
Disney may be hedging its bets because whilst Hulu has grown massively it’s still a long way behind YouTube in viewers. And whilst both sites are yet to make a profit, Disney has a decision to make between the short term guarantee that would come from a YouTube tie up versus the longer term tie in that comes with distributing exclusively for Hulu. Disney may also be looking for an equity stake in it’s rivals website in exchange for full content.
The deal with YouTube and talks with Hulu are part of Disney’s online TV strategy. ABC, according to some has grown as big as it can on its own. The YouTube deal shows a shift in the ABC internet TV strategy, which had concentrated on bringing viewers to it’s own website and those of its TV affiliates. Disney seems to have chosen to make partnerships with other websites to provide greater distribution for its content.
A longer term deal with YouTube would most probably make use of an embedded Disney player. Whilst a deal with Hulu would probably deliver content through Hulu’s internal TV player system.
Whatever happens, the TV sites are slowly converging. Hey we may soon just need to visit one TV site.

The internet TV world doesnt stay still for long and Hulu has yet again grabbed the headlines. In a bid to get ABC content on its internet TV website, ‘serious’ discussions have been taking place between Disney (owner of ABC) and Hulu that could bring ABC tv content onboard.

The story goes that Disney have offered the ABC content in exchange for 10% of Hulu’s business. To put that into monetary terms, investors Providence Equity coughed up $100 million for 10% of Hulu. Existing Hulu owners NBC and Fox each own 45% of the website.
With competing sites such as TV.com, who have seen their traffic grow substantially during the first quarter, leveling the playing field and causing Internet TV sites to tighten up content distribution agreements between various networks, a deal with Disney could give Hulu the edge it needs to stay ahead.
There is one small fly in the ointment though, the exclusive online distribution of Fox and NBC content will expire after 2 years. So if Disney and Hulu do come to an agreement, Hulu’s stronghold could be loosened by either Fox or NBC distributing their content with another site, or even launching another of their own.
Final details are still in discussion such as how and when the Disney owned content would be distributed through Hulu. Why is this happening now though? Hulu has celebrated the first anniversary of leaving beta and is in the midst of a national branding campaign that started during the Super Bowl with an ad featuring Alec Baldwin. With all of the online TV developments they really need to work hard at staying at the forefront of internet tv so the logical solution is to bring in more quality content.
Its next manouvere must be to get streaming internationally then it should stay at the top of the internet tv tree.

About the Author

Live Internet TV | Online TV technology allows you to watch over 4,500 HD channels right on your PC. http://top-liveinternet-tv.com/

Article Directory Source: http://www.articlerich.com/profile/Paddy-Chang/84203

Additional Articles From - Home | Computers | Software