Growing Your Business With Marketing Gifts - By: Harry J Barry

The results are in and it’s official. Everyone loves a gift. And despite the fact that most people believe you never get something for nothing, most people are happy to accept the free marketing gifts handed out by the companies with whom they do business. Marketing gifts can be a keystone in your branding and marketing strategy and help you grow your business by leaps and bounds. All it takes is some strategic planning to reap the benefits of printing your name on some nifty little tchotchkes.

What you can do with marketing gifts
- Entice new customers by offering them a free gift for trying your services or product
- Reward your current customers with little thank you gifts and reminders that they’re appreciated
- Build name recognition by exposing your current and potential customers to your logo and business information
- Supplement your media advertising by finding a permanent home in the homes of your target market.

Adverts and flyers are often tossed in the dustbin as soon as they’re opened – if they even make it that far. By contrast, when you give your customers something that they’ll use and enjoy, it will stick around, sometimes for years. A coffee mug with your logo on it, a key ring to hold the spare house keys, the calendar you check every day – each of these represents an opportunity for you to put your name in front of your customer, sometimes many times a day.

How to Choose Marketing Gifts
The key is to give away marketing gifts that people will really use, without breaking your budget. If you can be clever into the mix, you’re far ahead of the game. Some of the most popular marketing gifts in circulation are:

1. Calendars are sent out by nearly 50% of small businesses each holiday. They’re inexpensive, everyone uses them and they stay around for the entire year. Why wouldn’t they be popular?

2. Desk Accessories and Office Supplies are second on the list of marketing gift giveaways. Pen tubs, imprinted pens, personalized sticky notes – they sit right there next to the calendar on the desk where they’re seen every single day. Why shouldn’t your name be on them?

3. Refrigerator magnets are another marketing gift that gets seen many times a day. Most people never have enough of them, and they can be created in so many different styles, shapes and colors that it’s easy to make yours stand out from the rest.

4. Key rings are also up there among the inexpensive promotional marketing gifts. They’re inexpensive and useful, and people carry them around with them every day.

5. Clothing is a bit more expensive but it can offer comparatively higher returns as a marketing gift. Caps and t-shirts with your logo and name on them turn your customers into walking billboards for your business.

You’ll find an enormous range of marketing gifts from the least expensive to classic executive corporate promotional gifts and items from leading suppliers on the internet.

About the Author

Ideasbynet is the UK's leading online promotional products and promotional items company, based in Sheffield. Established in 2001, it has taken the UK gift market by storm by the application of modern business thinking.

Article Directory Source: http://www.articlerich.com/profile/Harry-J-Barry/14688

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