Google GPS Tracking Smartphones - By: Joe Mueller

It looks like Google is trying to get into the cell phone market with a new device called the Nexus One. What makes the Nexus One so interesting is that Google is selling the device directly to consumers, bypassing the regular way in which cell phones make their way onto the open market. They already have a host of other phone on various carriers which sport the new Droid operating system for mobile phones, so this move is very interesting and could mean great things for consumers interested in getting their hands on a smartphone capable of GPS tracking and a host of other things.

There seems to be one thing and one thing only the mind of Google right now, take over the world of mobile internet surfing. That is the reason that they have spent so much money trying acquiring companies that have made mobile devices their bread and butter. It is the reason they have spent so much of their resources perfecting Google Maps and implementing their very own in-house free cell phone tracking system, Google Latitude. They want to dominate the way that consumers use mobile devices.

Money is certainly the most predominate factor in understanding these moves by Google. They make billions each year in their internet search business and now they want to duplicate that feat in the mobile market. But in order to do that, they have to create better products than all the other cell phone manufacturers out there and create a great cell phone experience for their customers. They want to have the most used smartphones on the most networks to reach the most customers and make the most money.

GPS tracking plays an important role in this play for power in the mobile device market. The first is that much of a mobile users experience of the internet can be tailored to them based upon their position in the world around them. For example, an hungry internet user might want to find a good sushi bar while driving in a new part of town. They cannot go home and find out a place where they should eat. Instead, they need something that will tell them where the action is right now. So they might take out their cell phone and search for good sushi bars in their area. GPS allows the phone to already know where the user is so that it can return results based on the distance between the user and the sushi bar. This is GPS tracking in action.

The second reason a company like Google wants to corner the market on how users interact with their cell phones is that ads can be better delivered based upon a knowledge of their location. Our same hungry mobile phone user might type in sushi bar in his restaurant finding app and the first result may be a sponsored listing that someone paid Google to put there. If the user clicks on that sponsored listing then Google makes some cash off the search and the sushi bar potentially gets a customer. Google wants this type of transaction to take place and they simply cannot do it without GPS tracking for their phones.

To be sure there are some privacy concerns that Google or any company trying to make a dent in this market. Users will want to be able to control what gets served to them based upon their past GPS tracking history. They may even want to shut off the GPS tracking features altogether so that their information will stay private and cannot be used in anyway that they would not want it to be.

It is time for consumers to realize that GPS tracking is going to be a large part of what it means to be a cell phone user. The only question remains is who will be in control of it all, users or large companies.

About the Author

GPS tracking is a complex technology that can be easily understood with a little clear explanation and help. Google cell phone GPS tracking is a great way for people to get data that they would never be able to get otherwise.

Article Directory Source: http://www.articlerich.com/profile/Joe-Mueller/73111

Additional Articles From - Home | Technology & gadgets | Gps