Google Analytics – Way To Improve Email Marketing - By: SEO Tips

Google Analytics is also integrated with Google AdWords. Google Adwords will display an ad for your business on Google search results pages and their advertising network on a pay per click basis; that is, you only pay Google an advertising fee if people click your ads directing them to your website.

This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site's success on organic and paid search results. Google Analytics gives you better understanding on how your web site's web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.

Google officials have declined that they will use the data to better understand how much you are willing to pay for ads, based on conversions. They also claim that they do not plan to tap into the data as a means of improving regular search results or to identify bad sites. Nevertheless, these things are easily possible if you use Google Analytics also your ranking would be in danger.

The other side of that solution and equally as important is your website conversion rate. Your websites conversion rate is nothing more than a fancy way of saying the percentage of visitors (website traffic) who make a purchase; sign up for a newsletter; download a report or whatever your call to action may be.

The Analytics dashboard is now absolutely customizable and has simplified data presentation. Users can relocate, add, and remove the various data widgets, in a similar fashion to that of iGoogle. The new dashboard illustrates Site Usage, visitor usage, map overlay, traffic sources overview, content overview and goal overview.

While hugely popular with webmasters and usability professionals, some Marketers have yet to realize the value Google Analytics plays when used to monitor email marketing campaigns. Track, evaluate and analyze results using colorful graphs and charts. Google Analytics makes it easier to identify trends, improve usability and increase your return on investment.

With Google Analytics and similar web analysis tools, the doors have been opened to an entire new world of measurement and research. Google Analytics will automatically track traffic coming from AdWords PPC, other search engines, and referrals from other sites (anyone arriving at your site via a link from another domain) - and we're not talking simply visit numbers here!

Google calls a tracking scenario a "profile". Although you can include URLs from many web sites in a single profile, it is easiest if you organize things such that a profile is fundamentally the same as a web site.As part of setting up your profile, you provide the URLs of all the pages for which you want data.

Google Analytics for WordPress is a free plugin that automatically tracks and segments all outbound links from within posts, comment author links, links within comments, blogroll links and downloads. It also allows you to track AdSense clicks, add extra search engines, track image search queries and it will even work together with Urchin." It was developed by Joost de Valk, a Dutch WP developer who has authored countless other WP plugins and tools.

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