Google AdWords vs Organic SEO - By: KevinVong

There are various means available when it comes to online advertising. However, each method will always come down to a cost to time ratio, and everyone knows time is money. With Pay-Per-Click advertising, you are taking advantage of one of the quickest and easiest to manage forms of creating traffic towards your site. With PPC, you have thorough control over costs, target audience and places, and the length of your campaigns. By far the most everyday PPC (Pay Per Click) advertising comes from Google Adwords, and although there are other companies that offer Pay Per Click campaigns, many would agree that nothing quite compares.

AdWords and Pay Per Click Campaigns work by employing advertised links and banners on sites that have ‘AdSense’ installed. Millions of websites currently have this installed, as the site owners are able to create income through this. Each time user clicks on an promoted link, the site the link is hosted on will receive some income, and in return your marketed site will have earned another visitor.

With any PPC (Pay Per Click) campaign, you will have the gift to set your daily advertising budget. For example, if you were to get a daily budget of $50, your promoted link will no longer be displayed once your budget cap has been attained. This guarantees that you only get what you pay for. The cost of each click will change depending on your desired keywords and phrases. The more competitive the keywords, the higher the cost per click can be. Google AdWords does however; provide you with a tool to see what the estimated cost per click would be for your desired keywords. This is also extremely helpful to see how competitive your keywords really are.

Getting a Pay-Per-Click campaign started is simple. All you need to do is get signed up to a Google AdWords account. And if you already have a Gmail account, it’s as easy as using the same address (if you choose). Once you’re signed up, you can instantly use the ‘Google AdWords Keyword Tool’ to start receiving estimates on your chosen keywords and terms. You can also set up your daily funding for each campaign. Other options including selecting the type of marketing you wish displayed, either text, an image, or even both. You can then choose where you want your advertised links to be displayed. These will either be promoted links by Google found in Google Search Results, or inside sites with AdSense installed on them. It is often recommended to go with both options to ensure full visibility.

Pay-Per-Click (PPC) promotion is also not just limited to Google. You’ll find other variations of PPC (Pay Per Click) in the form of in-text promoting, where your website’s content will automatically change into links depending on the advertised affiliate.

Social media sites such as Facebook have their own version of Pay-Per-Click advertising as well. And with a never-ending growth of users, it is no surprise that Facebook is one of the most commonly used websites in the world. It is for that reason that using a Pay Per Click campaign with Facebook can greatly increase traffic to your site.

About the Author

Neue Wave Media is a leading Toronto SEO company. Our extensive knowledge in web design Toronto, commercial photography, internet marketing and search engine optimization strategies will bring excellent results to your business.

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