Google AdWords Tricks and Tips - Part 5 - By: Kelly and Andrew

Tracking Results

When you register your Google AdWords account you will be generating information which will help you to optimize your marketing activities. Google need to monitor the activity of each of your keywords and what your active bids were at the precise time of clicks in order to bill you.

These click reports will help you to optimize your activities therefore you need to familiarize yourself with the data that is provided. You will be able to see which keywords and search terms are generating their money’s worth of clicks and which ones you could do without.

Depending on what you are promoting and your company website you may be able to create unique tracking URL’s for each keyword or search phrase. If you do have this option it is a great benefit. Ideally, you want to know which keywords, descriptions and titles are getting the highest return on investment (ROI).

Return on Investment Report (ROI)

Regardless of how accurate you are able to track sales records I recommend you maintain an accurate as possible ROI report in order to manage your campaign by sales. If you are able to optimize your listings so you can benefit from the ones which are driving the highest volume of sales for the lowest cost you have successfully attained the desired outcome.

The aim here is to place all valid information onto a chart so you can easily see the results you are after. The headers of your chart will be:

 Site: The site you are referring to (in this case, Google)
 Keyword: The keyword or search phrase which has generated the click
 Total cost: The total cost over the report period for the specified period
 Clicks: The number of clicks your listing received during the reporting period
 Cost Per Click: The average cost per click
 Sales: Number of sales the keyword generated during the reporting period
 Cost per Sale: Total cost divided by sales will give you the total cost per sale.

These reports are time consuming, but also well worth your efforts as this report will save you money and increase your sales in the long term. There are also outsourcing options for accurate ROI reporting.

This brings my Google AdWords series of articles to a close. I am confident that the information that we have discussed will assist any marketer, including those of you who are new to PPC advertising, with Google AdWords techniques. The tips in these articles will place you above your competition and ensure you receive maximum clicks at a minimum cost.

Wishing you Success

About the Author

Kelly and Andrew http://meetkellyandandrew.blogspot.com http://wealthinbusinesssolutions.com?t=artsb http://twitter.com/kellyandandrew

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