Generate Leads and Traffic with Banner Advertising - By: Ray Ricardo

Benefits of Using Banner Impressions for Advertising

There are many reasons you should consider using banner advertising to market your website. First off, banner impressions are one of the most cost-effective ways of marketing to a wide audience. Compare a banner ad campaign to an advertisement in print, or in direct mail. Banner ads cost less to design and place. They also reach a larger more target specific audience for the money.

Banner advertising is also ideal for establishing your brand or for providing information about a new product or service. Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.. Your banner ad can be targeted to specific audiences. Our program allows you to choose from a wide variety of consumer and business categories. For example, a company that sells golf clubs and apparel can specify to have their ads appear in the "Sports" or "Recreation" categories. This way, your ad will only be shown on websites that fit the categories you select. This results in a greater conversion and response rate per banner impression served.

There are eight standard sizes to choose from when designing a targeted banner advertising campaign, though other configurations are also possible. A full-size banner, measuring 486 x 60 pixels; will stretch across the width of a web page. The smallest standard size measures 88 x 31 pixels and is commonly known as a micro-button. The banner ads can be placed horizontally or vertically on the page. They can also be designed as either pop-ups or pop-unders. The pop-up ad does just what the name implies -- it pop ups on the screen in a separate window. The internet user doesn't realize a pop-under is even open until she closes the window she's in. There the pop-under will be, patiently waiting for a click

Print ads, television, or radio are usually linked to a store in a physical location that actually has to be visited in person. Banner ads, on the other hand, can create sales leads that can lead to immediate purchases. People seeing your advertisement can instantly click through to your web site store to to learn more, or to make a purchase on the spot.You can track your results and make adjustments to your campaigns based on responses. We provide a real-time control panel that allows you to view the number of banner impressions that have been served. By analyzing the results that are produced during the campaign, you can modify your banner, landing page copy, or the targeted banner category to fine-tune your response rate.

Banner advertising is ideal for establishing your brand or for providing information about a new product or service. Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

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About the Author

Dr. Ray Ricardo is a retired physician who has successfully transitioned to a lucrative MLM and internet marketing career. After years of failure, Dr. Ricardo decided to study, master and implement the tried, proven and highly effective power techniques taught and used by moneymaking internet masters.

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