Gearing up for SEO - By: Tom Jui

Website optimisation is a technical task, and often requires the help of an expert. When you're in the planning stages, however, there are plenty of things you can figure out for yourself. Preparing the way for SEO is something any business can do, as long as the tools and a basic understanding of how search engine optimisation works are already there.

A lot of the information around the SEO community is too technical for a newcomer to grasp. If you're planning on getting a website optimisation expert involved at some stage, it can be hard to pinpoint what you can do to prepare. You can talk to us about this at SEO Consult, but here are some things you can do to ease the way for your SEO:

1.Do a spring clean on your code. All code gets a little untidy over time, particularly if you're running a decent sized business. New webmasters come in and make additions rather than clean alterations. Some site building technologies leave code everywhere as well. Cluttered code can block search engine spiders from crawling your site thoroughly. Going through a quick clean-up can save SEO work.

2.Replace numbered file protocols with named ones. Using numbers instead of words is a sure way to confuse the search engines, whether it is your URLs or your image files.

3.Spot-check for duplicate content. Having some idea of which areas of content will need work will help when your SEO consultant does a content overhaul. If you are able to warn your consultant that five of your pages have the same content, you can avoid problems down the track. It's a good idea to get the advice of a search engine optimisation company as soon as you possibly can. Taking the above steps can help you prepare for when you do.

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