Facebook Marketing - By: Drawn In Digital

Facebook Marketing

The underlying purpose of Facebook is to create an interactive environment where users can connect to their friends and networks with ease.

Brands and business were quick to realise the potential of this sort of atmosphere and so Facebook opened its doors for marketing opportunities.

There has been some bad press about the success of Facebook marketing but that is only when companies ask for blind marketing that subsequently annoys and invades the user’s site causing them to disregard any advertisements.

How Facebook Marketing is Used

This is when the Facebook fan page came about.

Designed to be more of a friend than an advertiser, the Facebook fan page is designed to interact with its fans as well as being present in their news-feeds and notifications.

A fan page will update regular statuses that offer fans the chance to comment or like the update. The more chance for comment and debate, the more people will be inclined to take part and hopefully spark their networks interest and result in more fans.

Facebook users choose to be fans and this announcement is made public, which also may lead to a domino effect and more fans.

Making your fans feel special is yet anther instrumental factor in a brand’s Facebook success. This can be achieved through promotional offers and discounts; rewards for continuing loyalty or for new subscribers.

The introduction of the Facebook ‘like’ button was another instrumental in the ability for fans to interact. ‘Like’ is less demanding than that of being a fan or friend and many may choose this option in favour of the other, arguable more emotive ones.

A brand’s success is able to measured on the number of likes, fans and the amount of regular activity that takes place.

Facebook applications are another source of advertising revenue.
By creating a brand applicable app, business can focus on their progress as measured by amount of downloads. Apps are made to target a specific need with simple but effective functionality, if a business produces a great app, word will spread as will sales.

In a more concentrated form of target audience, in-app advertising allows for companies to promote their product or service within a specific app. This additionally ensures regular exposure to this advertisement.

Facebook Marketing in the Future

The success of Facebook relies, as it always has done, with the continuing interest of its users.

Facebook’s key appeal is that is all about you, you have the choice in what to see, post and download. With their new Timeline to be applied to all users in the next few weeks, Facebook has made pages even more personal.

With this in mind, if a brand wishes to use Facebook marketing it much ensure that their brand is also personal. Keeping customers and fans interests at the forefront is key to development and is vital in utilising the Facebook tool to its full advantage.

About the Author

Facebook marketing is clearly the way to go!

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