Essential Questions to Ask Yourself Before a Website Re-Design - By: Garry Marshall

It is essential for business owners to monitor whether their investment in a website is providing a good return. Are the products or services you provide easy to buy through your website? If the answer to your question is a no, you’re wasting a lot of your money and resources, causing more harm than good.

These are five important questions you need to ask yourself to figure out if it is time for a redesign:

1. Does the design of your homepage match your core business objective?

Does your website successfully communicate the main idea of your business? If you have recently changed the focus and line up of your products or services, it is important to change the face of your website to represent the accurate image to your visitors. A re-design becomes necessary in such a scenario.

2. Are you keeping the most important information and content buried in the deeper pages of your website?

What you need to carry out is an audit which checks whether the products or services you are providing are easy to buy for any visitor on your website. You need to ensure that all the pertinent information and call-to-actions are easily visible to visitors. This might seem like common sense but we all have experienced frustrations buying online.

3. Has the size of your website grown significantly?

If your website is growing continuously and changing at a fast pace, you need to re-consider if your business objectives and missions are being communicated successfully to your target audience. If you have added a new line of products or services, your information needs to be organize a certain way. You can also greatly benefit from adding multimedia information to enhance your message.

4. Has the content and information on your website become outdated or unnecessary?

You need to make sure that your potential customers are seeing up-to-date content at all times. Updating specification pages, service pages, promotions and adding new content is a must. If your website seems static, it may appear that you are not an active business.

5. Have you made sure that your website it up-to-date with the latest design technology?

If your website has a basic old design, you should probably consider a technology update. Contact a website agency which can suggest the latest, most beautiful and practical designs for your company website.

About the Author

3magine is a Toronto Web Design and web development agency specializing in beautiful and usable web design, development, wordpress and cms integration, flash, ajax, social network design and development.

Article Directory Source: http://www.articlerich.com/profile/Garry-Marshall/75414

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