Essential Keys to Social Bookmarking - By: John Gilliam

Social Bookmarking refers to web-based applications that allow users to store bookmarks online instead of just putting favorites or bookmarks on their own computers.

These bookmarks are usually public, but depending on the service's features, may be saved privately, shared only with specific people or groups, shared only inside certain networks, or another combination of publicness and privateness. It's for this reason I offer this brief list of social bookmarking tips.

As long as your content provides good, topical information, you can easily hide a marketing message inside a post that functions as a news story. For instance, if your business focuses on selling skateboard gear, publish an article about the results of a recent competition. Include mention of specific gear and a link to your website’s shopping page. Click-throughs will definitely come from interested, potential clients.

When you post the article to a social bookmarking site, make sure the short description you provide entices potential customers, not with a blatant sales pitch but by summarising the information that people interested in your type of products want to read.

Take care in adding tags of your most relevant keywords in order to make the link easy to find within the site. Some sites limit the number of tags you can add while others provide nearly limitless space to include every relevant keyword or phrase.

Make your content easy to share. All of the major blogging platforms such as WordPress or Blogger include plug-ins to add a little ‘share’ graphic to your posts. This allows readers to easily and quickly make one click and add a bookmark of your article URL at any site where they have an account.

Be sure to include a plug-in that allows readers to add your site to an RSS feed as well. These feed aggregators are a popular way for internet users to combine all the blogs they follow into one easy-to-find place that shows the most current updates to all their favourites.

Social bookmarking services provide you with bookmarks; save these bookmarks to electronic resources using a web browser for better social bookmarking. You find that if you classify, index or categorize your bookmarks, using user-defined tags, you are sure to do better in social bookmarking.

About the Author

The idea behind social bookmarking is that you share your favourite bookmarks with others, the idea being that if you found these links useful then others might too. Some social bookmarking sites also allow visitors to rate the usefulness of your bookmarks, this allows the truly useful bookmarks to become the most popular.

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