Email to SMS - By: Gareth Hoyle1

Short Message Service is a data application used by nearly every mobile phone provider to allow users to send plain text messages back and forth to each other. SMS is so widespread that it is said to reach more 74% of all mobile phone users. With so many mobile phones out there, companies are realizing how powerful, effectively using SMS to get their message out can be. The problem comes when a business chooses to implement an SMS strategy. This is because the SMS service is not free. Mobile phone providers will usually charge per message sent or give the user the ability to send and receive a certain amount per month for a fee. What have also gotten very popular are unlimited SMS plans which can take some of the burden off of worrying about exceeding the limit.

For the average user, this system works wonderfully. As a company, this system is very costly and inefficient. Depending on how large the company is operating, they may need to have more than one

cell phone set up to send text messages. This will require purchasing the handsets and also the SMS plans, which can run anywhere from $20 to $30 each. Sending each message from the individual phones would also not be a wise way to spend precious time. In the end, you would waste a lot of time and even more money to send out a relatively small amount of messages.

This is where Email to SMS services come into play. What Email to SMS allows you to do is send plain text messages from an email client, such as Outlook, to mobile. The best part is that instead of sending each message out one by one, you can get your messages out all at once in the same way you would a regular email. Not only can you send messages, but you can also allow the user to respond. This is great if you require action to be taken by the recipient. Email to SMS can even be set up using your favourite online service such as Gmail. In regards to cost, Email to SMS services will usually cost a fraction of regular SMS services. Even more money can be saved if you normally send international messages, as mobile phone providers frequently charge more for these types of messages.

For any company wanting to utilize text messages for marketing or communication purposes, Email to SMS is one of the most effective ways to accomplish this. Save time, money, and frustration by finding an Email to SMS that fits the needs of your company.

About the Author

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