Effectiveness of Podcasting as an internet-marketing tool - By: TaniaParsons

Podcasting is no more an alien term to the readers for its extensive usage in internet marketing as a unique method to attract customers, business and services. A podcast is a string of audio or video files, which contains the content of a definite topic, which is spread over the internet. It is the means of distribution of information that aids in stimulating consumer action by generating awareness via internet.

The presence of podcast is indispensable in the campaign of internet marketing as it is capable of broadcasting their message to a mass of people in a very low cost. Podcast like emails can be sent automatically to the subscribers through Really Simple Syndication (RSS), which is directly downloaded into the management programs of the user’s computer, such as iTunes, Music Match or Window Media Player. This technique, unlike any printed material facilitates a potent customer to listen to podcast, while performing other tasks. Moreover, podcasts are not stopped by filters or spam and are received by customers all the time. Off late, many trainers, marketers and consultants are utilizing podcast to provide tutorials to the subscribers.

However, you should emphasize on your potential customers most, while developing the podcast for the marketing of your company. While creating podcast, besides providing an introduction of your business and the services provided, highlight that how your products or services will facilitate the customers. Though considerable time and effort is needed for developing a podcast, but there are several advantages of creating your own podcast, which involve minimal cost unless you are using premium audio editing software. It attracts new potential customers and also enhances the sale by gaining loyalty from listeners. A research held in US indicates that 12% of internet users presently download podcasts, which is comprised of 8% of online women and 15% of online men.

Benefits of podcasting

Your business will benefit largely by utilizing a podcast:

Benefit 1: You can enhance the PR activities by developing a podcast on your own by positioning yourself in a place of authority. People will treat you as an expert in the field. Hence, most of the time journalists will approach you for a comment regarding a particular story. Thus, developing an insightful podcast will definitely help you to become an expert in your field.

Benefit 2: Some companies develop podcasts with the motto of being a successful sales channel. This works well but do not become too desperate about it, for eventually, people will look forward in downloading a promotional audio clip of the company.
Benefit 3: If your podcast becomes effectively popular, you could sell advertising and sponsorship and some companies also charge the customers to download their podcast.

Benefit 4: Podcasts are effective tools for increasing the loyalty of the customers. The vital information provided by the podcasts allows the customer to view the company as being more helpful and reputable and this tends to improve customer loyalty.

Advertising on Podcasts - Podvertising

It is not at all required to develop a podcast on your own to utilize it as a marketing tool. The field of advertising on podcast, termed as podvertising is on a rise as the podcast developers are looking for some additional revenue. The audio ads in podcasts last not more than 30 seconds and are inserted either at the beginning or in the midway or at the end of the podcast. Podcast advertisings offer the product a widespread exposure at minimal expense.

Thus, it is quite evident that though podcasting is comparatively a new technology, but gradually it will evolve as one of the most effective internet-marketing tools.

About the Author

Tania is an experienced business mentor. To find out more about Tania, The Six Figure Mentors or latest Internet Marketing Tools visit http://thesixfigurementorssuccess.com

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