Economic Recession Offers Opportunity For Healthcare Reform - By: markeey

As huge corporations tumble, and major media giants go bust, the average persons are continuing to need more and more healthcare support as they age. With the new reforms initiated by the Obama government, many wonder what the future of healthcare will look like. Jim Strohecker, co-founder and president of Health World Online believes this will be the moment of change; “Wellness will become the bedrock of the healthcare system” says Mr. Strohecker.

“Wellness will become the bedrock of the healthcare system”
Dr. Blaise Ryan, author of Booming Practice Marketing (www.boomingpractice.com) confirms that a change in mentality and awareness is required. “Private clinics and practices are going out of business all over the country, this is just the beginning of practice closures but creativity is the key to staying afloat in tough times.”

Mr. Strohecker does admit there has been a shift in mentality and awareness. “We now see individuals taking responsibility for their health and well-being. From a business perspective, there has been a decline in advertising revenues as business owners are being more creative with concepts like joint-venture marketing”. Dr. Blaise Ryan has been preaching the value of joint-ventures for several years as he used the concept to build his own practice. Dr. Ryan continues by saying “The economy is changing how practitioners think about marketing and promotion because while many of them resisted self-promotion before, they are now realizing it’s a necessity in this economy.”
One of the realizations that health care providers must understand is they are not only professional practitioners but they also require business acumen to thrive as practitioners. Mr. Strohecker confirms by saying “Business is not a significant part of the curriculum in professional programs that teach the practice of health and wellness. This can be a complicated business but the health professionals don’t have the training to handle the complex situations that they are often faced with”.

“The reason why many practitioners resist marketing is because they do not want to come across as a ‘salesperson’”. Says Jean-Guy Francoeur, Booming Practice Marketing’s co-author, president and chief instructor. “But the problem is that practitioners were mis-educated about what marketing is.
You see the rules of marketing have changed and no one told the self-employed professional.” Louba Plotkin, Dean at the Ontario College of Homeopathic Medicine states that 15 years ago, their new Website generated two percent of their enrollment. Today, 95 percent of the College’s enrollment comes from online requests and inquiries.” Jean-Guy continues; “If you want to thrive in a down economy and expand in a growing economy then you must adapt to the new rules, marketing is not selling. Marketing is educating. And once we teach practitioners how to educate instead of sell, then they immediately see a large increase in new patients and more return clients too.”

The day when you could just hang your ‘open’ sign on your front door and expect business to come walking in is over. With the recent twitter phenomenon, facebook explosion and the consistent trend towards internet marketing, the rules of marketing have indeed changed. And smart professionals who want to stay in business during the recession are now turning to websites like http://www.BoomingPractice.com to learn how to get more patients and clients while spending less on advertising.

Dr. Blaise Ryan and Jean-Guy Francoeur are the co-founders of Booming Practice Marketing Training, and are each responsible for growing clinics to 6-figure businesses within 2 years of starting up.

Booming Practice Marketing is based out of Sarasota, FL and they have a Canadian Office in Ottawa, Ontario. These two young entrepreneurs are spearheading an effort to help practitioners thrive in the recession. They’re doing this by releasing a series of free training videos on how you can get more patients and clients with a tight, or zero, budget.

About the Author

Using advanced internet marketing technology, they’re able to offer The Booming Practice Secrets Revealed Training Videos for FREE through their online website at http://www.boomingpractice.com Anyone can access these training videos for free on the internet. And you are encouraged to pass the word about this complimentary training to help practitioners stay afloat in tough economic times.

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