Ebooks: How to Succeed In The Newest Form of Novel Marketing - By: Stephanie Aiello

Ebook net sales have doubled in the past year, hitting 115.8% in the first few months of 2011, according the Association of American Publishers. The eBook market trend has been tracked for nine consecutive years now, with increased sales each year. AAP confirms that the ebooks make up for 8.32% of the trade book market in 2010. This includes digital versions of children’s books, adult books, educational and professional books, etc.

Publisher’s Weekly reported in April that for the first two months of 2011, ebook sales were up 169.4%, to $164.1 million, equaling the sales of trade paperbacks for the two-month period. The development of this digital platform in the trade book world shows no sign of stopping, causing publishers and authors alike to ask themselves a serious question – how much money is in eBook marketing, and how do we do it?

Authors take note – print books are not dead. However, there is significant profit to be made from focusing efforts on eBook marketing and publicity. Since ebooks are a relatively new platform, authors and publishing companies need to apply traditional book marketing and promotion strategies to create awareness. Here are some
effective digital marketing and book advertising strategies for eBooks. Executed together, authors and publishers will have a stronger chance for success in eBook marketing.

Purchase Internet Book Advertising

Internet book advertising comes in many forms; however, pay-per-click (PPC) campaigns are the most popular. PPC campaigns involve placing ads in searches directed toward to your target audience. The beauty of PPC book advertising is that you only pay for the number of clicks to your website. Therefore, the budget is flexible and the results easily monitored. PPC campaigns offer many controllable features, such as choosing specific times of day to display your ad.

Submit Site to Search Engines

Submitting your eBook’s sales page to search engines and related directories greatly increases your rankings in natural search results. Make sure your eBook’s sales page is fully optimized with keywords relevant to searches performed.

Keep Writing in the Community

The best thing to continue successful book marketing in the long-term is to stay involved. Write articles, blog posts, reviews, and participate in forums to show readers your credibility and level of interest. However, avoid blatant book advertising since this is forbidden.

Participate in an Electronic Communication

An e-zine, or email magazine, is an online newsletter allowing you to target a specific audience with information to build a following.

Offer Free Ebook Trials

Run a promotion where readers can acquire a free segment of your publication, encouraging them to purchase the full version.

List Ebooks on Ebook Sites

When you list ebooks on a variety of eBook sites, you make a specific amount off of each sale. The more places readers can find your ebook, the higher the chances for more sales.

By using these book marketing and book advertising strategies for ebooks, you are effectively promoting your project for the long-term.

About the Author

Stephanie Aiello is a freelance writer for Smith Publicity, educating the public on the newest trends in novel marketing and book advertising. For more information on public relations agency visit our website.

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