Don't Pay the Price For These Costly Link Building Mistakes - By: Johnny Snyder

If you listen to credible people you would soon learn that most of the link building techniques do not work. To start off, you should always keep it in your mind that all backlinks aren't good.

Some backlinks can get your site penalized. A strategy that enables your backlinks to look natural to the search engines is the most effective. Unnatural link building registers to the search engines as you trying to game the system, and your site will lose out every time you conduct link building in such a fashion. When you give the search engines what they are looking for then you will outdo the competition every time. That's why when you try to do the whole process manually; it can get quite tricky as you try to get the right links. Most people go out and find any and every site that they can post their website's url to. That is a quick way to get "slapped" by the search engines.

This article discusses some of the deadly link building mistakes that you need to run from.

Many people forget or don't know that the anchor text that you use for backlinks can either help or hurt your ranking. The high PR of a site along with good content will definitely give you a good backlink, but when the anchor text is something like "Buy Now!" or "Learn More!" - it's of no use at all. Now you know, for better backlinking results select keywords that you wish to rank for and use those as your anchor text. You give each backlink more "juice" every time you use your keywords as anchor text.

Don't make the most common backlink building mistake of all: simply getting as many links as you can without being concerned with their quality. It might seem rational that a site with 100 links is going to be better ranked than one with 25. Yet all links are not equal in the "minds" of the search engines; some are valued above others. The quality of your links is actually more important than the mere quantity. Having a few links from sites with high page ranks would be more beneficial than having dozens from page rank 0 sites. If you focus on getting backlinks from highly regarded sites that are in the same niche as yours, you'll be helping your site much more than if you just collect lots of low quality links. Your website can even lose ground in the rankings if the search engines see too many low quality links and label you a spammer or black hat marketer. The apparent shortcuts when it comes to link building won't help you in the long run. Keep your link building above board, keep posting quality content to your site and build relationships with good quality sites in your niche.

If an image is your only available option, you should still make the most of it; don't make the mistake of not using ALT text if this is the case. Even if a text link is worth more than a link through an image, at times you have to take what you can get. And ensure that the ALT text of your image link contains your chosen keywords.

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