Does Your Business Have An Unique Selling Proposition(USP)? - By: Allan Michael Taylor

What Is A USP(Unique Selling Proposition? Your USP is that one unique thing that impels your Clients/Customers to Keep buying your products and services. It is something that is unique about your business that separates your business from other businesses in your industry. Your USP is about the uniqueness of your product, service or business. It is more then this. It is the whole customer experience with your business. The First Step you want to do is identify your business USP. Ask yourself the following 4 questions. 1)Why should I read or listen to you? 2)Why should I believe what you have to say? 3)Why should I do anything about what you are offering? 4)Why should I act now? Some businesses have failed by trying to be all things to every client/customer. Some Entrepreneurs say that everybody is a potential client/customer. This is a mistake. You want your clients/customers to view you as a consultant/specialist. If your business does not have a solid USP it confuses your customers. You end up wasting time with Clients/Customers who will waste your time and energy. Here are some examples of companies with an unique selling proposition. A)Avis Rental Car. We try harder. B)Walmart. Save Money! Live Better! Everyday low prices! C)Fedex-When it absolutely, positively has to be there overnight. D)BMW-The Ultimate Driving Machine. E)Lexus-In Pursuit Of excellence. One of the most famous USP that built a Mult-Billion Dollar Company was Domino's Pizza. Fresh, Hot Pizza delivered to Your Door In 30 Minutes Or less, Guaranteed! Just look at what a focused USP does in streamlining the daily operations for Domino's Pizza. A)Fresh. They don't have to keep freezers ful of prepared inventory. They keep all of the needed ingredients on hand, along with adequate staff to prepare pizzas. B)Hot. The staff keep a discipline schedule, getting the pizzas into oven in time with orders that come in. C)Pizza. No spaghetti. No French Fires, No burgers. No Pasta. D)Delivered. This isn't an eat in pizzeria. No waitresses or waiters. No extra tables or chairs. E) In 30 Minutes or less. Everyone works fast. F)Guaranteed. Domino's managers has financial incentive to keep the systems working smoothly. Important Note: Today Domino's has deviated from their originally USP. For Example, Domino's offers wings, sandwiches, and Mozzarella bread sticks. When you have a USP that is defined and focus it will set your business apart from your competitors. Clients/Customers will look at you and your business as Specialists/Consultants. You will become an expert in your own niche. It is my hope that this article adds value to your business. For More Information on how you can develop An Unique Selling Proposition click on the links in my resource box. Have a Profitable Day!

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