Direct Mail marketing? Send a Wallet Mailer to stuff your wallet with new customers! - By: Daiv Russell

There are lots of ways that people have successfully marketed new businesses and revitalized the customer base of established businesses. There are as many direct mail ideas as there are creative marketers. Even so, it isn’t easy designing an effective new marketing strategy that is both unique and attractive to customers. One budget-friendly option is to use a wallet mailer.

From the outside, a Wallet-Mailer looks just like an ordinary wallet. However, it can contain ads and coupons that will help you promote your company. They can be handed out during live promotional events, or mailed to customers for just one First Class postage stamp. The wallet mailer will have your company's message and logo on the inside flap, and can be filled with advertising letters, fake currency that advertises your business, or coupons. A clear sticker can hold the wallet closed while it is in the mail.

The response rate for this unique mailer is high among other direct mail ideas, and the typical response rate is doubled if you use red ink for your message inside of the wallet. You can choose either to just purchase the wallets, and print your own inserts for mailing, or you can have the entire projected completed by the company.

You can design and print out your own layout, in any quantity, if you purchase just the wallet mailers and coupon sheets. Since wallet mailers are flat, you can print them on a standard printer using the envelope setting. Printing and designing coupons can also be done using a standard printer and paper, since they are pre-perforated sheets that you simply print and separate.

A new business needs successful ads to survive, and to thrive. Small businesses are especially vulnerable because they don't have a big budget for multiple ad experiments. To catch the consumer's eye, use wallet mailers instead of the same tired standard mail campaigns that they might ignore.

The benefits of wallet mailers extend to existing business too. Coupons and advertisements mailed to previous customers offer an incentive for them to return. Return business can also be increased by attaching mailers to products so that consumers who purchase the product also receive valuable coupons.

Any company, whether a start-up just beginning to make a name for itself, or an established business, can use wallet mailers to find new customers. Wallet mailers stand out from the sea of junk mail due to their unique design, and can improve the chances of a successful advertising campaign.

About the Author

To learn more about the wallet mailer, visit Wallet-Mailer.com. Daiv Russell does web marketing copywriting for Envision Software. Our 4C formula for web marketing success is available for download.

Article Directory Source: http://www.articlerich.com/profile/Daiv-Russell/20690

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