Designing The Ultimate Trade Show Installation - By: Chris Harmen

Sometimes, the budget must dictate the design of the stand. Such units are effective for their price, but it's hard for them to match the more extravagant designs of seasoned exhibitors. Once your company has visited a number of different conventions and understands the value of a trade show installation to your marketing budget, you may find yourself being given a nearly limitless spending amount for trade show exhibits. Purchasing one of those mega displays for the first time can be a daunting prospect, especially considering that your company is still looking for exceptional return on investment. Planning, innovation, and a sense of excitement are all key to a strong design, but with a bit of help and thought, you can virtually assure that your first mega booth will be a hit.

Mega Trade Show Exhibits

When you're working with a big budget, you get much more than just a bigger trade show stand. You should immediately try to clear your mind of normal limitations, such as modular units or small areas. Remember that your new budget will allow you to rent the larger showcase areas at your next event, so you won't be limited as you were before. In addition, you can now afford a number of different optimizations, including a customized shape and structure.

Design The Perfect Trade Show Installation For Your Product

You are now in a position to create a completely custom unit that fits your exact specifications. The first thing you should consider is how best to structurally highlight the product that you are selling. This is particularly crucial for larger products. For example, a company that sells helicopters might now be able to afford to include a full sized demonstration helicopter within their trade show stand. Large items like this are ideal for a custom trade show stand, which can have its structure shaped specifically to accommodate them. You should still be able to achieve a very tall unit, even if you're featuring an oversized product.

Think Outside The Box With Your Graphics

After you've created the structural bones of your new trade show installation, you can begin considering what you'd like it to actually look like. You might have very little printing or text if you're going for a minimalist look, or you might choose an assortment of uniquely placed panels that lead visitors on a journey through the history of your company or product. Ideally, you should work with a seasoned designer to create the details of your unit.

Remember Logistics For Larger Units

When you have a substantially custom unit, there are many new challenges presented for shipping and setup. You should include room in your budget to have a professional company handle any of the needs for major custom units simply because managing it yourself will become too complicated. You'd need to have your own specialist team on staff to deal with your individual customizations, and it would still be difficult to handle shipping. A nationwide company can help you handle all logistics, typically in one package deal that may include other extras as well.

About the Author

Chris Harmen writes about trade show exhibits in Austin for Xtreme Xhibits, the local Skyline exhibit supplier for Austin and San Antonio. A trade show stand in San Antonio from Skyline offers quality, durability, and style for a reasonable price.

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