Deep Connection = More Sales - By: Stephen Monday

When was the last time you bought something online when you felt as though the sales page copy connected with you on a deep emotional level? It left quite an impression on you, and even now, you remember the event as memorable.

Did you know that copy can be written for your sales page that will have this same effect on others? When there is a need for a product or service, people have an emotional investment. It may seem small to them, but when the right "buttons are pushed," this need can be drummed up into a near buying frenzy.

This is the very reason that copy that makes use of a great story to sell a product or service is so effective. This is also why the "case study," is also such a powerful marketing tool. It makes use of how a product or service by company A helped put company B on the map.

Though it uses real people, actual businesses, and exact numbers so to speak, there is still an underlying story. People relate very well to story based copy. It still remains the unsurpassed king of copywriting styles. (In actual sales, and lead generation)

Does the copy on your sales pages make use of this style of writing? If not, then most likely you are leaving money on the table. You may think, hey I sell software - how in the heck can story based copy be used to sell it?

Creative writing is the answer. If you do not know how to do it yourself, how do you expect to understand how to use it? No disrespect intended. We all have creative things we can do, that others cannot do. It is what makes us unique as individuals.

The deeper the level we connect with others in our relationships, (sales, and otherwise) the more impact we have on them. This "deeper level," relationship can translate into loyal fan members.

Do you have a favorite band? Their music is a product. Do you love driving your new car? The same principal is at work. The more of a connection you have to a product or service, the more loyal you are to it.

From famous Authors, to razor blades - you have your own "personal" reasons for preferring one over the other. Does this make "your" Author better than any other Author? No, but to you they are better and that is all that matters.

You understand perfectly how this works, so how do you translate this information into more sales? By developing your sales and marketing materials in a manner that take full advantage of this phenomenon.

One of the reasons that the personal testimony, and product endorsements still work well to make sales is because people relate to them in this fashion; "If it is good enough for them, it will be good enough for me."

When people make decisions about this product, or that product, their commitment is somewhat of an "emotional investment." From liking something to loving it - or even hating, or disliking it strongly - an emotional investment has been made.

Tap in to those emotions; and you will find a virtual gold mine. Sellers have long known that people buy for emotional reasons first; they then use logic to "justify" the purchase. This is why writers who try to use "logic" to make sales - fail miserably.

Even when someone buys something "because it makes perfect sense" the very reason, it appeals to their "logic" is because they like it - because it makes sense.

About the Author

Professional Web Copywriter Stephen E. Monday AAA Web Copy Services

Article Directory Source: http://www.articlerich.com/profile/Stephen-Monday/111473

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