Dealing with online reputation management problems - By: Ronald Kresten

A modern optimization consultancy has to devise and implement a broad range of SEO strategies. They must be tailored to the particular requirements of the specific sites concerned. They should be informed by research and by what has been gleaned from practice.

At Searchengineoptimization.co.uk we assess each site and plan tactics in accordance with the unique aspects of the sites under scrutiny. Although every set gets its own evolving recipe of measures, there is frequently commonality between the tasks which are done on the diverse sites. For instance, alongside conventional optimization we often pursue progress via the new social media.

When it comes to conventional optimization, it helps to look at it in terms of the work which is done on and off the site. The basic tasks are content supply, inbound link attraction and keyword insertion. Nevertheless, other work has to be done, including conversion rate optimization. When doing each task, it is essential to see the site from two perspectives. Users and search engine web crawlers both need to be catered for.

It must be remembered that users eventually decide whether or not a site prospers or not. They are the ones who decide whether or not to make comments on a blog. They are the ones who choose whether or not to purchase a good or a service, but there is no point in putting lots of user-friendly videos on a site if it will slow loading time and cause Google to rank the site lower.

Conducting social media campaigns also takes a fair bit of attention to detail. Hence the etiquettes that should govern behaviour on Twitter and Facebook should be respected. This means that overt self-promotion must be avoided if users are not to be alienated. In any case, interacting with the target audience will be a better approach than bombarding them with automated messages or updates that do not enable learning.

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