Deadly Mistakes to Avoid When Handling Negative Reviews - By: Elvin Huber

So if employees, friends, family or vendors article reviews to prop in place a dealership's online reputation, they must clearly disclose any relationship they've already with the company. In addition, all reviews must be a true opinion based on an actual experience. Reviewers must never endorse a product that they have not necessarily used personally or create any other form of false validation. It's all about visibility and full disclosure.

Besides the obvious potential damage to a dealer's reputation, failure to follow these regulations can lead to substantial penalties. In current actions, the New York Attorney General fined a surgical treatment company $300, 000 for ordering its employees to write fake reviews of its face-lift procedure and also the FTC ordered a corporation marketing instructional DVDs to cover $250, 000 for fake reviews posted with the company's affiliate marketers. The FTC has suggested that companies are fully responsible and responsible for all inappropriate actions within their employees, their vendors, together with any advocates they recruit. Reviewers may also be held personally responsible for statements made in the midst of their endorsements.

Paying for Reviews

Your practice of offering a complimentary oil change or gas card to your customer in exchange for a good survey is definitely frowned upon by manufacturers. Because there are no factory gatekeepers when it comes to online ratings, it may be tempting to offer customers a bonus to post a positive review. The good news is actually that you can if you need to; the not-so-good news is that the regulations require that any reviewer provided with any form of compensation including free services, rewards, bonuses, promotional items, gifts, biological materials, or review items, must fully disclose the cause and nature of any compensation received.

So, if you pay for reviews along with the reviewers fail to disclose their compensation, you may face liability. This is an area where it's straightforward to get caught and it is necessary legal danger, your reputation will likely take a big attack.

Advertising on Social networking Sites

The wisdom of wanting to "sell" on social media sites by posting inventory, prices, or payments is an ongoing debate, but the fact remains that many dealers are engaged from this activity in some form. While I have no opinion relating to the relative merits of irrespective of whether to "sell or to never sell" on social mass media, it's important to note the potential implications of these kinds of activities.

Even though social media tends being a low-keyed, casual type of communication, advertising regulations don't disappear. In fact, The Federal Trade Commission recently announced which it was updating its file Dot Com Disclosures: Details about Online Advertising . The primary focus of the document, which was first released in 2000, is to inform marketers that consumer protection laws and the necessity to provide clear and conspicuous disclosures refers to the online world in addition to the offline world.

This is definitely not the way to go because first of all, you have an online audience witnessing your tirade together with secondly everyone expects your enterprise to be professional together with take the high ground.

As you engage, maintain a sincere, truthful and objective approach as this will most likely win over your negative reviewer and other online users.

About the Author

He is Reviewer and loves to write article on topics related to Business Reviewer. He is excellent in this field and always give expert reviews. For more information please visit his website. Detailed information on Product Reviewer can be found at main website.

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