Creating backlinks - By: Ronald Kresten

When working on your online marketing, it no longer pays to focus all your attention on search engine optimisation within the site only. This is like owning a shop with a stunning front window but no way to get in. The merchandise may look tantalising to web users but with no feedback from actual users of the products who is to say that they are of a high quality? External links can work similarly. They inform the search engines that your website has inspired other sites to send their users to look at the products and perhaps even buy them.

Of course people can use dishonest means of building links such as link buying, posting spam content or link farming but this will quickly backfire. Search engines are wise to these techniques and you can quickly fall off the page rank listings if you employ these methods.

So how can you ensure that your SEO gets the results you need? The first step is to get listed in all the large directories where you’ll get inbound links for free. They also increase visibility to the search engines and the web users. The best known to use are DMOZ, Yahoo and Google. If you have a niche product or have a unique service or have local presence you should search out local and more specialised listings. They may have a smaller readership but you’re likely to get a higher proportion of links to the site as these directories are more targeted to you product.

Another effective method is to use social media optimisation and also write content for forums and blogs. You will need to use embedded anchor texts to get links back to your website but a good search engine optimisation company can sort this out for you. Getting backlinks can be a minefield however as some forums don’t allow this kind of self promotion and some have even blocked search engines from indexing them. Another avenue is posting links on directories such as e-How where posting links is usually the norm. Although article writing can take time the rewards are well worth it.

Another method is to use content exchange. By offering certain sites RSS feeds to the content you publish for free. When the content publishes you immediately get a backlink. You need to make sure the content is high quality but if you make it eye catching you can be sure of many visitors. You can check how fruitful a method of link building is by running SEO tools that show analysis of your external links and back links. Search engine optimisation tools such as this can be found free of charge with some high quality SEO companies who provide it as an added value service. SEO tools are invaluable to ensuring your SEO efforts are on track so make sure you incorporate this type of analysis into your SEO routine.

At SearchEngineOptimization.co.uk we offer a range of SEO services to ensure your internet marketing is a success.

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