Creating a Well-Written Press Release - By: Robert d. Watson

I will start by breaking it down and dissecting each individual letter of the acronym, so that one can understand the import of the method:

A= ATTENTION: the very first thing you must do is attract the viewers "ATTENTION". The most appropriate method to achieve this is by starting with a powerful title.

So, what makes a powerful title? A powerful title is any title which answers the inquiry of "what's in it for me?" That's all that they truly are interested in. Let him or her know what's in it for him or her?

The idea of creating a press release is not to attempt to explain your whole story in the title. The idea is to first attain the interest of the reader, skillfully reel them in, and let your press release do the selling.

A good title is usually specially targeted towards a specific niche, like the title of this specific article.

In this article I'm promoting towards people who are interested in learning how to market their companies with press releases.

What is it which makes the headline of this article so good?

The headline got your attention, and brought you in and made you read this article.

Can not get any better than that.

The "I" is for Interest. Once you obtain the attention of your readers, next you need to make them Interested in what you're marketing. You achieve that by immediately giving whatever the headline promises. Do not be fancy or cute, and do not carry your viewers along for the ride if its not essential.

D is for desire. You are required to make a feeling of desire for|make the reader desire your service. Thegoal you should be trying to attain with this particular part of the A.I.D.A. formula is build the excitement or dollar value. The only way to do this is with the help of benefits, benefits and more benefits!

Most marketers are unsure about the difference between benefits or features|mistake benefits for features. While it may sound insignificant, it makes for a tremendous difference. Features are trademarks which explain parts your service. Benefits reference how your service will assist the reader to find a solution to their issue. Basically, what will the visitor gain by getting the service.
The "A" is for "Action". You should finish your news or press release with a call to action. It is important to tell the reader what you need them to do next.

About the Author

Robert Watson, creator of Press Equalizer, software for Press Release Distribution, has been a successful press release marketer for three years. Buy Press Equalizer

Article Directory Source: http://www.articlerich.com/profile/Robert-d--Watson/27000

Additional Articles From - Home | Business | Marketing