Costly Link Building Mistakes to Look Out for - By: Dave Atkins

There is a direct correlation between the amount of traffic your site receives and its placement in the search engines; more traffic means more money that your site will produce. That's why you hear of so many people asking about backlinks and where to purchase good backlinks from. Sure, you can purchase some high pagerank backlinks and boost your rankings with no problem. There is good news for those who can't afford these services; it is easy to this yourself with a little instruction. There is no other way to increase your ranking, Google Pagerank, and staying power than by building links to your site. There are limitless places to add a backlink to but you want to focus on the hundreds of authority sites that are relevant to your own so you can place a backlink there and enjoy the benefits of having a high pagerank site linking to you.

The type of links that are available for free takes a lot of time to get so many SEO companies don't include them in their strategy. So, that means that the up-and-comers have plenty of space to maneuver with less competiton. Even though the competition is lower, there is still the danger of wasting time by adding links to places that can't help your site. Sometimes it is easy adding backlinks to low value sites. This article outlines some of the major mistakes that can be easily avoided if you put in a little effort.

There is nothing to be gained from getting backlinks from sites that are not readable to the search engines.

The link you place on the site can be technically compliant but it still may not work in your favor. Let me explain. When you place a link on a site that employs the robot.txt file so Google won't scan it; your link won't be picked-up by the search engines. If you want all of your backlinks to help your site then you must be sure that the site can be read by the search engines.

Linking to sites with bad reputations can backfire on you and Google will place your site in the same class.

Hey, if you want Google to view you as recommending these scrupulous sites then go right ahead. This should be reason enough to inspect any links that appear on your site.

When your site becomes more popular and gets higher rankings in the search engines; you will be made offers to place links on your site: if the site is ethical and reputable then go ahead but if they are unethical then don't take the offer under any circumstances.

You never want to do link building in a hurry because it requires you to be able to pay attention to detail and you can't do that if you are rushing.

Also, whenever possible, choose a text link with anchor text over an image link. Yes an image link might be able to get you high traffic since it's an image after all but when you look at it from the SEO perspective, the best option would be your keyword in the anchor text.

Lastly, don't listen to everything you hear about SEO because most of it is wrong or only a temporary solution. Follow the rules of link building and you too can be a dominant force on the first page of search engines.

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