Comcast Launch Mobile Phone TV - By: Paddy Chang

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Comcast, the leading US cable company has revealed that it will offer existing subscribers tv and movie streams straight to their mobile phones.
Comcast Corp unveiled the plans on Wednesday and revealed users can watch their favorite TV shows on mobile devices using its new wireless Internet service. This follows on from Comcast launching its OnDemand online tv service.
Comcast CFO Michael Angelakis said it would eventually allow its cable television subscribers to watch shows via the Web at no extra cost. This would also be open to cell phones via a mobile browser, or potentially as applications on devices like iPhone or BlackBerry smartphones. Angelakis also said he could envision the company’s On Demand video service having a wireless component in the future.
Comcast’s new mobile streams will be send via WiMax, as Comcast and other cable companies have invested in Clearwire and its 4G networks. Comcast have recently started rolling out its wireless Internet services in various US cities as part of a joint venture with WiMax user Clearwire Corp.
As more consumers increasingly expect to be able to watch video on their home personal computers and on wireless devices such as Apple Inc’s iPod and iPhone, cable companies are seeking ways to ensure they do not lose subscribers to free or cheaper On Demand Web services.
Instead the cable companies are collaborating with content providers to let paying TV subscribers watch shows instantly via the Web at no extra charge.

They say that absolute power corrupts, or in the case of the networks – makes them lose the plot. The latest move by content owners is to ban Hulu from allowing its streams to play on mobile browser, Skyfire.
Amazingly those same content owners let Hulu stream shows into any internet browser window when it was launched, but because they want to be in total control are squeezing back the streams one by one. Hulu was previously pressurised by its paymasters to block streams to the Boxee browser which lets viewers watch internet streams on TV. The Playstation 3 was next and now the mobile browser for Windows Mobile phones – Skyfire.
Hulu have admitted that the networks are pulling the strings here as it makes absolutely zero sense to remove streams from viewers. They also hinted that these restrictions may be removed in the future, whatever that means.
It is of course totally baffling that a company making its content free to view via browsers, now chooses to only allow certain browsers permission to stream. By trying to restrict televisions and mobile phones access is senseless and will of course be worked around by coders on these devices. The fact that the networks will lose advertising revenue with this restriction is also puzzling.

After many attempts at trying to fuse the internet with the television set, internet enabled tv sets are now hitting the big time.
Across the world, sales of Internet enabled TV sets also known as IETVs are climbing and are expected to reach 87.6 million units by 2013, compared with 14.7 million this year. According to market researcher iSuppli.

The televisions work as standard but come ready enabled to use online services like YouTube, Flickr and Internet browsing abilities. The idea being that the viewer will have a more interactive experience.
There is a growing interest amongst TV buyers and also retailers which is pushing growth forward, says iSuppli. It has noted that over 85 internet enabled television models are available in the USA.
Falling prices on LCD and plasma flat screen TVs have also had an impact, says Randy Lawson, senior analyst at iSuppli. He commented:- “Brands are looking at ways to differentiate their TV lines from the competition. Adding new features helps not only with differentiation but also increases the possibility of charging a premium.
While television brands in recent years have focused on features like faster refresh rates, LED backlighting, improved dark levels and power savings, Internet connectivity now is emerging as new key feature.”
A report by Nielsen showed 57% of TV viewers in the US with Internet access, which equates to 128 million people are making use of both mediums at the same time at least once during each month.
With the rising popularity of websites showing catch up tv like Hulu and the BBC’s Iplayer, being able to watch internet feeds straight on your big screen with no messy cables or software installs is further pushing the growth of the IETV models

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