Clicker TV Guide Expands To The Tune Of $11 Million - By: Paddy Chang

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TV guide/aggregator website clicker.com which was launched on the back of $8 million worth of funding has raised an additional $11 million bringing its total funding to $19 million. The website which has a comprehensive set of links and searches allowing you to watch pretty much anything online, free or pay to view.
Clicker was announced itself to the world in November 2009 with the aim of becoming the greatest internet television guide. Clicker is not trying to compete with existing online tv websites but is acting a comprehensive guide to them. It achieves this by indexing a selection of movies, tv shows, music videos. Some streams can be watched on the Clicker website but mostly you get redirected to the website that hosts the stream.
Considering the website doesn’t actually host any content which is a massive, you have to wonder why they need the cash. Well, wonder no more – The company is using the cash to support long-term product development and partnerships with major content providers. It has done well on the buzz meter, being named one of OnMedia’s Top 100 Private Companies, Mashable’s 8 Companies Reinventing Television Online, and ReadWriteWeb’s 10 Start-up Products of 2009.
Clicker has listings and links to around 600,000 episodes from 10,000 shows and movie streams. The jury is still out over whether a website like this is needed as it just redirects users elsewhere, and annoyingly mostly to content that has to be paid for. But with the kind of backing and cash it has behind it. You have to expect its going to grow in stature and importance over the coming months.
Since the fanfare of the SeeSaw launch this week, many have been wondering how the mighty Hulu got left behind. Planning to launch in the UK for over a year, it has been pipped to the post by the new young upstart and other services. So how did they let this happen?
Advertising disagreements with the UK broadcasters have been the cause of the delays. Effectively, Hulu want to control the advertising and the broadcasters have been giving them the finger in return. Back in 2009, Hulu started negotiating with several UK broadcasters and content providers. A September 2009 launch date was confidently announced. But that came and went. Networks Channel 4 and Five were courted by Hulu for exclusive distribution right.

Will Hulu Ever Hit The UK?
However, control of the advertising was the sticking point. Both networks want to be able to sell the advertising around their own content and be in control of what advertising appears attached to their shows and want the majority of the revenue generated. This of course doesnt fit in well with Hulu’s expectations.
And now it may well be too late. Channel 4 and Five content is now syndicated via YouTube and SeeSaw, I’m beginning to wonder if Hulu will ever go international. Of the big UK networks, ITV is currently halting all negotiations whilst it undergoes a “10 week strategic assessment” and the BBC are concentrating on Project Canvas.
So will Hulu ever have a UK presence?
Sources say that Hulu have now pencilled in June 2010 for a uk release, but will it nowbe a viable business when channel 4 and Five now have deals in place that give them control of their own advertising inventory.
Hulu, because of its size and domination in the US, may have over estimated its importance whilst in early negotiations. It may well now have to lower its expectations or remain as a US only service.

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