Choosing the right materials for large format printing - By: Gen Federico

Large format posters can be printed onto a lot of basic materials or substrates, as they are known in the printing industry. Which one to choose depends on how long the poster has to last and also where it’ll be placed. Budget is also a consideration, of course.

The most common call for large format printing is for paper posters advertising events. They need to last only until the event comes and goes, and they probably won’t be up for more than a few weeks. In order to be effective they should be printed with a high image quality and good finish in bright, bold colours. Papers are divided into indoor and outdoor categories. The outdoor papers will have a greater tear resistance and respond much better to getting wet, although all good large format printing should use inks that won’t run when wet.

Paper posters can be laminated if they’re going to be taken down and reused. That’s more expensive, but fewer posters are needed because the purpose is different. Laminated posters are used for exhibitions and indoor displays as well as short term signage, rather than mass advertising campaigns. For example, a visiting circus might use hundreds of paper posters to attract attention and then a few large laminated signs to direct customers to the venue and into the car park.

At the premium end of the spectrum large format printing can use vinyl as a substrate. Some of these posters will stick straight to the inside of windows without the need for unsightly glue, tape, or tack, for example, or to any clean surface outside. They are a better looking and reusable alternative to paper posters and wallpaper glue. Vinyl is more durable than plain paper, but it fits and shapes to curved surfaces much better than laminated paper, and it’s just as waterproof.

About the Author

The Article is written by imagegroupuk.com providing large format printing and exhibition stands Services. Visit http://www.imagegroupuk.com for more information on imagegroupuk.com Products & Services.

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