Celstream redefines the software product development process with its “Near-Ready” Design Ecosystems - By: Anand Kuppuswamy

ReAL OPD and PRO2X Solution Accelerators are customizable, shorten time-to-market and reduce development costs

Relentless competition and rapidly changing market dynamics are making it an absolute imperative for businesses to reduce time-to-market and gain strategic advantage over competition. This is, over and beyond the need to differentiate in a highly competitive market space and to successfully meet consumers demand for innovative products at lower costs.

ReAL OPD™ (Reusable Assets for Leveraged Offshore Product Development) and PRO2X™ (Product-Profit Accelerators) are couple of Celstream’s initiatives in ensuring its customers achieve faster time-to-market and beat competition.

ReAL OPD™ (Reusable Assets for Leveraged Offshore Product Development)

ReAL OPD is a repository of Solution Accelerators (pre-developed software) that leverage sharable technology components to automate discrete business processes and aspects of product development. These Solution Accelerators will help jump-start your product development, reduce development time, cost and risk, and accelerate the time-to-market of your products.

These solutions can be deployed in part or full, owing to its granular nature. It also makes them much more customizable as they are only partially finished and are completed based on the clients’ unique business propositions for customized offerings. This is a crucial differentiator as against off-the-shelf products, which are completely finished and rigid.

Additional benefits of our Solution Accelerators include:
• Jump-starts product development
• Effortlessly initiates Medium-term/“Shadow” planning
• Shortens development cycle
• Addresses unique technology challenges
• Provides much sought after flexibility to rapidly and innovatively meet changing market requirements.
• Time-tested solutions provide greater predictability and mitigates risk
• Offers a tested and proven approach to deliver high-quality solutions and guarantee product success.
• Delivers faster and higher returns
• Offers significant cost savings

They, further, offer a significant price/performance benefit by leveraging factors such as domain specific process automation practices, lower labor costs and code re-usability. Our domain specific, customizable and ready-to-use solution accelerators are a result of years of focused engineering and domain experience, and an in-depth understanding of business and industry.

Celstream’s current ReAL OPD offerings include:

- Matrix Simulator: Celstream’s software based Simulator enables low-cost simulation of fault conditions, enhanced ability to handle faults and larger configurations for stress tests.

- Smart Web Print (SWP): Celstream’s SWP gives users the flexibility to print the exact and only web content users want, and in the manner they want, while leaving out all unwanted content.

- Optimized AV Codecs: Celstream is one of the leading implementers of software codecs for the Mobile handset platforms, Video Streaming and Low-bandwidth editing solutions (such as Mobile, Video Surveillance, Online video over DSL, etc).

- iPrintApp: Celstream’s iPrintApp is a print application that allows users to wirelessly print photos from the iPhone or iPod touch devices.

More information on these assets can be found at: http://www.celstream.com/engmntmodels/real-opd.htm

PRO2X™ (Product-Profit Accelerators)

Celstream’s PRO2X enables customers to rapidly turn innovative ideas into real products that address fast-paced market challenges. PRO2X packages can be classified as ‘near-ready’ ecosystems that our customers can readily leverage. They comprise readily deployable software that can be readily customized and rapidly implemented.

Further, going beyond the typical software development lifecycle (SLDC), PRO2X serves as a development incubator, providing technology and business services, including product roadmap assistance, post-launch support, links to strategic partnerships and networks in the specific product area, and help with regulatory compliance.

Other key benefits include:
• Bypasses development challenges and mitigate risk
• Leads to shorter Time-to-Market and Time-to-Value
• Quickly and cost-effectively meet changing market requirements
• Provide greater predictability
• Allow for long-term planning
• Improve competitive advantage
• Reduce TCO

Celstream’s Dynamic Digital Signage Solutions (DDSS) PRO2X offering, as an example, will give you a clear idea of what to expect in a typical PRO2X package.

Leveraging Celstream’s open-standards platform with integration services that are typically unavailable with off-the-shelf Digital Signage software packages, the Dynamic Digital Signage Solution (DDSS) Solution Accelerator offers customers a high degree of customization and flexibility that supports innovative business concepts and differentiated offerings.

DDSS delivers much-sought-after scalability as well as the flexibility to integrate with existing infrastructure such as real-time data streams, digital asset management, media transport systems, set-top boxes (STB) and leverages various signage scenarios by mixing and matching components and applications, including media player technologies, local content insertion and end-user applications, to name a few. The combination of the Solution Accelerator platform with Celstream’s engineering services also supports rapid development cycles and faster time-to-market. More information can be found at http://www.celstream.com/competencies/digital_signage.htm

More information on our PRO2X offering can be found at: http://www.celstream.com/engmntmodels/pro2x.htm

About the Author

About Celstream Technologies Private Ltd.
Celstream Technologies is a successful, global Product Engineering Services company with a rich heritage in offering Networked Product R&D services. Celstream offers complete product life-cycle development services to technology companies in the Media & Entertainment, Consumer Electronics, Print & Publishing, and Enterprise industries. More information on the company can be found at http://www.celstream.com.

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