Call to Action Ideas to Get Response - By: Jody Gabourie

No marketing communication is complete until you have asked your prospect or client to do something. Whether you are writing an email, a web page, a brochure, a description of a teleseminar, a sales page, a workshop announcement - you need to always give your reader/audience some call to action.

I'm not talking about asking someone to buy something outright. I mean asking them to take the next logical action in order for them to get something, or do something, or find out something and give you something.

What action you ask in your marketing depends on where you're at in your relationship with the person; where they are in the sales process; and what marketing tactic you're using to communicate with them.

Here are some examples of typical "call to action" steps that you will be asking of your prospects and customers:

- your opt-in box on your website asks for them to fill out their name and email in exchange for your free-giveaway

- when they opt-in you send an email asking them to confirm

- in an initial contact letter or email you let them know that you'll be calling them in 2 days to follow up

- after a workshop you can ask them to sign a sheet if they are interested in finding out when your next presentations will be

- on the bottom of each page on your website you provide a link to more information on the site, or how to get in contact with you, or link to the shopping cart to buy your products

- when someone buys an ebook you send an email with link to the product and ask them to please contact you with any questions, suggestions or problems

- after a teleseminar, you send out an email telling them where, and how, they can get access to a recording of the call

- at a presentation or talk you can ask for their contact information in exchange for a valuable article or subscription to your ezine

- in a networking situation you can ask for their business card so that you can send them the opt-in link to your free-giveaway

- on your blog you can ask people to send you an answer to a specific question

- in your author resource box for articles you ask people to visit your website for more information and to get access to your free-giveaway

- in your ezine or newsletter you talk about one of your services or products and then provide a link that takes them to the webpage with more information

In any marketing that you do, provide some kind of call to action for people. Remember they are looking to you for advice, suggestions and valuable help - so make sure that you show them/tell them where to go to find that!

About the Author

Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

Article Directory Source: http://www.articlerich.com/profile/Jody-Gabourie/31699

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