Calculating Your Cost Per Lead Formulation - By: David Iwanicki

There are a couple of techniques to
get web traffic: organic and
paid. Paid traffic such as PPC is
instantaneous, however the drawback is
that... well it costs money. Many
online marketers (including myself
for a long time) turned away from it
completely because of that. But what
if you could make money while
developing your mailing list concurrently, does
that appeal to you?

Marketing with email should
be an important foundation of your online marketing
plan. Marketing with
email allows you to
capture leads when they arrive
at your web site so that you can both
stay connected and develop a relationship
with that individual but at the same time so
that you will be able to send them through your
autoresponder powered sales funnel.

Ideally each and every
individual who comes to your web site would
both enroll in your mailing list and
additionally buy everything which
you would suggest to them. We exist in reality, though, so it's important to have the ability to calculate your cost per lead as it
relates to your email list so I'm going to present a cost per lead formula for
calculating exactly that.

This figure is significant for a
number of reasons; maybe
most notably because by
determining how much your new subscribers
are worth in regards to your autoresponder, you can
work out your Adwords campaign's budget
accordingly in such so
you know
that you'll still be making a positive revenue
while generating valuable
traffic. This basically means that one could
easily develop your list
automatically via pay per click while SIMULTANEOUSLY earning income.

The cost per lead formula specifically works first by utilizing Google Analytics to set a
goal for a specified span
of time, for example over the span of 1 month, as relating to every time someone clicks on a
"subscribe" button for your list after
giving their e-mail address
somewhere on your website. By comparing this to
the full number of site
visitors which you got in that one month's
course, this lets you know the
proportion of what number of
visitors are joining versus plainly browsing your website without joining.

Make a note that this figure can forever be
improved with the constant split test
of your copy/images, what incentive that you are
offering them in exchange for their
e-mail address, and how you offer that sign
up to your site visitors
whether it be by way of a
hovering lightbox pop up, a sign up widget, etc.

When you distinguish the
percent of list sign ups
which you are getting, work
out your average income for each
subscriber once they've passed through your sales funnel completely.

About the Author

To find out how to do this, check out my complete tutorial on calculating your cost per lead.

Article Directory Source: http://www.articlerich.com/profile/David-Iwanicki/210519

Additional Articles From - Home | Internet business | Affiliate marketing