CORE Site Conversion Changes the World of Online Selling - By: Daren Cari

Expert salesman Steve Zellers and web strategy guru Leslie Hahn have come together to create a unique, ground-breaking program to help business owners increase their site conversion rates.

Their creation, CORE Site Conversion, strikes a balance between web marketing, proven sales techniques and personality typing to ensure website visitors turn into buyers.

CORE Site Conversion is based on Zeller’s proven sales method. In his years in IT and technology sales, Zellers would size up customers, determine their personality type and buying preference, and then sell to them the way they WANTED to be sold to. It was sure fire success from the get-go. The sales method meant more profits for the company and a happier, more satisfied customer.

When Zellers left sales in 2008, he wanted to find a way to translate his sales technique to the web, where buying was previously faceless and uncustomizable. Now, thanks to Leslie Hahn, he has done that.
“Top salespeople are trained to do this, and now website owners can train their websites to do it, too,” Zellers said. “CORE is the key to doing that.”

CORE Site Conversion uses the four main personality types – red, blue, green and yellow - to determine how to best reach and sell to those customers. It helps users learn how to sell to a customer they way they will best receive it.
“If you have ever studied merchandising or the psychology of why we buy, this is it,” Hahn said, “but on the web!”

Hahn, who has spent more than 15 years in the internet industry and currently operates Cowgirl Interactive marketing agency in Dallas, has found a way to translate Zeller’s methods into a fool-proof web program that helps visitors become buyers.
Step by step, CORE tells users how to sell to each unique personality type and how they PREFER to buy. Then it tells users how to optimize and tailor their website to those personality types, taking advantage of their newfound insight.
“The connection that a marketer or salesperson is able to make with their customer is much stronger after they use CORE,” Zellers said. “We can now deliver web content based on who our customers are, not just a message we hope will resonate with everyone.”

Online shopping numbers are at an all time high, and more and more stores are moving their physical stores online. In this digital world, CORE could mean lots of profits for online businesses.
“CORE can change the future of online selling,” Zellers said.

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Learn more about how to increase conversion rates with CORE Site Conversion.

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