CLASSIFIEDS IN U.S.A - By: Meghnath Kumar

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.
Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as "for sale - telephones", "wanted - kitchen appliances", and "services - plumbing", hence the term "classified".
Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.
Classified advertisements are usually charged for according to length; the publications in which they appear may be sold or given away free of charge. Advertisements usually comprise text with no graphics, and may be as short as a statement of the article on sale or wanted and a telephone number, or may have more information such as name and address, detailed description of the item or items. There are usually no pictures or other graphics, although sometimes a logo may be used.
Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.
A hybrid of the two forms — classified display advertising — may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified advertising section in a publication. Business opportunities often use classifieds to sell their services, usually employing 1-800 numbers. Classified and classified display ads are used by many companies to recruit applicants for jobs.
Printed classified ads are typically just a few column lines in length, and they are often filled with abbreviations to save space and money.
For the past 34+ years, Asian Indians residing in the US, Canada and Caribbean have come to depend on India Abroad for its in-depth news, unbiased reporting and six pages of classifieds.
In a nutshell Classified Advertisements have the power to put your life on the right track; and this is no empty boast! Whether you desire a mate for life or a house to settle, or maybe a babysitter thereafter, the Classifieds are an answer to your prayer! If your company needs personnel, or wishes to sell assets, stocks, appliances, go for the Classifieds. So you have a business for sale or a business opportunity, or for that matter if you have anything you wish to publicize, the Classifieds can custom make an ad for every need. If you ask: how successful we are? The answer is: We've been around for 34+ years with an average of 300+ ads a week and we are growing!

About the Author

Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy. Printed classified ads are typically just a few column lines in length, and they are often filled with abbreviations to save space and money.

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