Building a cross-tech website - By: Rick Dahne

Creating a website is a relatively easy task, particularly if you can afford to hire a web designer. Web development doesn’t start or stop at the web design stage, however. Your web development needs to take into consideration the vast number of requirements for the net. For example, a site designed on a Mac might be designed for the unique features of Safari, and fit that browser perfectly. But what happens when, in the big broad world of the net, a PC user with Internet Explorer looks at the page?

Usually, the differences between browsers results in only superficial changes to the site. These seem so insignificant that many companies don’t worry about them, but they can have an impact on your traffic. If an internet user cannot access your site properly, or if the carefully-chosen web design aspects of your site are not displaying the way they are meant to, your conversion rates might not be all that you desire.

Reworking your site so that it fits multiple browsers is not an easy task. Consider the factors you have to take into consideration: your web design technology, the requirements for the site, and the requirements for Internet Explorer, Firefox, Safari, Opera and Chrome. All of these put massive pressure on your website design, and that’s assuming that you ignore the lesser browsers available.

The best option is to establish exactly which browsers your target user group uses. You may find that you only have to cater for a small group, although usually multiple browsers will come into play. Once you have the various percentages of users for different browsers, you can begin to make decisions about the best way to build your site. Talk to us at Click Consult about your options. Ignoring the issue and building solely for one browser is not a wise idea.

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