Boost Your Email Delivery Rate with 5 Simple Steps - By: Michelle Jayes

The important thing to remember is that is does not really matter how good your emails are if they are not being read by your email list. The problem with email delivery is that spam filters continue to become stronger and they keep on adding more rules that must be followed. This problem is one that has plagued the online marketing world for a long time. There is however some good news and that is by following 5 simple steps you can improve your email delivery to your email list of
subscribers in-box instead of your emails going to their spam filters.

1. Instant Trigger Words: There are certain words that will instantly set off alarm bells for the spam filters. Once you manage to identify these keywords it is simple to stay under the radar. There are a variety of software options available to help you identify the trigger phrases and a lot of the email delivery service providers offer at least one of the options as part of their package. When you discover which words or phrases set spam filters off you can then become creative and work around them.

2. Encourage Your Email Subscriber List to be More Active: The one thing that the majority of email providers use to increase their spam detection is by tracking which emails the majority of readers open and which emails are immediately deleted. So to be sure that spam filters continue to ignore you, it is essential that your email list is actually opening the emails that you send and also that they are not marking them as spam. The most effective method of getting around this situation is to see that you give your readers what they are looking for from you and keep the things they don't want to a minimum.

3. Track the Complaints You may Receive: A good method of staying in the spam filters good books is to always track any complaints received. It is important to take notice of what people say when they opt out of your email list. Getting complaints is part of any online business or any business for that matter because it is impossible to please everyone all the time, and you cannot change an entire email marketing campaign just to please one person. At the same time though, it is important that you keep track of any complaints so that you can address any problems that may be coming up on a regular basis.

4. Make it a Habit to Clean Your Email List Regularly: Your reputation can be tarnished very quickly by hard bounces. A few are not going to do any damage, but you run the risk of being flagged as a spammer if the rate of hard bounces increases. When you make it a point to clean out your email list regularly you will not only save money as you will not have to pay for undelivered emails, but by failing to do this you are not really keeping a tight control of your online business. There are some email delivery services that will automatically do this for you and in this case you have no need to worry.

5. Let People Know Upfront what You Intend Doing: One of the worst things you can do is hide from your list. If you intend sending them an email everyday then let them know upfront in their welcome email that this is what you are going to do. There are companies who send a daily email to their list and they continue to get good reviews because their subscribers know what to expect from them. Most people have the unsubscribe option at the bottom of their emails, a good idea is to let people know right at the top of the email that this is where the unsubscribe link is, otherwise you run the risk of people not noticing and instead of opting out they will flag you as a spammer.

By following these 5 steps you can easily improve your email delivery rate and once you have this in hand then spend some time in producing the kind of emails with headings that will make your readers want to open them and find out more.

About the Author

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