Book Marketing: Make an Impact with Your Book Cover Design and Boost Your Book Sales - By: Nickolove Lovemore

Your book cover design plays a vital role in the marketing of your book and has several functions. In addition to the basics such as giving the title, ISBN number and price of your book, with respect to your book's potential, buyers and or readers your book cover serves to:

~ Attract interest and provide information about the content of your book;

~ Reveal choice information about the author;

~ Invite potential buyers or readers to interact with the author in alternative ways.

Here are some ways in which you can achieve these objectives:

1. Make reference to your website

In many cases book covers give the publisher's website details but not the author's or they provide a link to your book on your publisher's website. As an author you should have your own website and or your specific website for your book that you own and control. You want to encourage people to visit your websites so that you can further develop our relationship with them. You want to avoid unnecessarily sending your readers to a website where they will be distracted by your competitors.

To further encourage people to visit your website aim to include an "ethical bribe" to get people to visit your website. Here are a few examples of items you can offer:

~ A free download of a report,

~ A workbook to accompany your book,

~ A survey or questionnaire that generates a personalised report upon completion.

2. Include testimonials

If you have testimonials from prominent individuals or companies then include a selection of these on your cover. People are more likely to buy your book if it has high recommendations from others.

On the cover of the book "The Answer" by John Assaraf and Murray Smith is a testimonial from Stephen R Covey, author of "The 7 Habits of Highly Effective People". Now even although John Assaraf is already a New York Times bestselling author a testimonial from a major though leader such as Stephen Covey certainly adds weight to this book.

This means, of course, that you have to be very strategic in getting testimonials from these individuals before your book is actually published. It also highlights the importance of having a very clear book marketing plan from the outset and also of having a strong platform from which to promote your book.

There are strategies to get testimonials from leaders in your field that you do not know personally. However, it's going to be far easier to get testimonials for your book if you have developed relationships with the individuals you earmark as those you would most like to review your book.

3. Feature your other book(s)

Clearly if this is your first book then you will not be able to take advantage of this book marketing tactic. However, if you have published other books you can include a thumbnail image of the book or thumbnails images of your books, if you have more than one.

If you have published another book that was a bestselling book then you can also have a statement on your book indicating this.

When someone reads a book by a particular author and enjoys it they often want to read other books by the same author. Make it easy for your readers to know what else you have in print.

About the Author

For a great opportunity to learn first-hand about expert book marketing visit Book Marketing University. And to listen to a FREE teleclass on how you can turn your book into an Amazon Bestseller visit Becoming An Amazon Bestseller.

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