BluRay bringing the internet to your TV set - By: Paddy Chang

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There are a few devices that currently can hook up to the internet and allow internet interaction and viewing of streaming TV, but predicted to be most popular of the lot are Blu-Ray HD players according to recent research.

The research carried out by In-Stat research service (article source)showed that 64% of US users surveyed want to watch Internet streaming TV and video on their standard TV sets.
Currently the most popular internet connected device are game consoles, but In-Stat expect that Bluray players and recorders will take over and become the leading device.
Spokeperson for Instat Joyce Putscher commented:- â€œThe primary reasons that more devices are not connected to home networks are: consumer awareness/knowledge, availability of network-capable CE products on retail shelves, prices of network-capable CE products, competition with non-network-capable CE products (like docking stations), and lack of perceived need by some consumers.

Bluray, the standard HD DVD format system has already won the HD war it had with HD DVD. However adoption has’nt been too fast partly due to the high price of the system itself and more importantly the DVD’s in the new HD format. The format has been adopted by all the big name hardware manufacturers and all newly launched players now have internet connectivity, allowing users to access to additional content than just the movie itself.
The additional content could include a range of options like more special features, video games and other downloadable interactive add-ons. It’s supposed to add value to the Blu-ray discs by giving you something more to look forward to.
Examples of viewer interaction could include a video game embedded into the movie disc, letting you play against another player in the world watching the same movie. Also finding out additional info on the movie such as profile of actors or even a product depicted in the film.
The BluRay players will also come equipped with Netflix streaming movie services available to buyers.
Of course you can get all this interaction with a standard PC hooked up to your TV, but these devices will help bring in the mainstream consumers to internet TV and explode its growth worldwide.

The much vaunted internet tv on demand collaboration Project Kangaroo, proposed by UK TV networks BBC, Channel 4 and ITV has been stopped in its tracks today in a ruling by the Competition Commission.

The 2 year old project was dealt a blow back in December 2008 when it was decided that the service would “lessen competition”. The CC offered a series of remedies to the problem including the idea of forcing the partners to offer its TV content to rival companies. These solutions though have now been deemed as not enough.
Chairman of the commission, Peter Freeman said:- “After detailed and careful consideration, we have decided that this joint venture would be too much of a threat to competition in this developing market and has to be stopped. BBC Worldwide, ITV and Channel 4 together control the vast majority of this material, which puts them in a very strong position as wholesalers of TV content to restrict competition from other current and future providers of video-on-demand services to UK viewers. Without this venture, BBC Worldwide, ITV and Channel 4 would be close competitors of each other. We thought that viewers would benefit from better VOD services if the parties, possibly in conjunction with other new and or already established providers of VOD, competed with each other.”
One of the partners, ITV showed surprise at the ruling:- “We are surprised by this decision because we believed that the Kangaroo joint venture, competing in a crowded online world against dominant global brands, was an attractive UK consumer proposition, free at the point of use. However, in the two years since the idea for Kangaroo was born, the success of ITV.com has proved that our UK content is attractive enough to stand on its own and we remain focussed on our online growth.” said Michael Grade.
This ruling puts back internet TV in the UK as the proposed system would supply multi channel content from a single source. However this decision could lead to a another solution.
The networks are now free to pursue the avenue of sharing the BBC’s award winning triumphant catch up TV service – iPlayer. This has been proposed before by the director general of BBC. But it has been put on the back burner pending a decision on the Kangaroo project.

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