Bing Improve Online TV Search Feature - By: Paddy Chang

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Microsoft launched Bing to compete with the might of Google, and after seeing the popularity of online tv they have improved their entertainment section to include streaming video, and comprehensive tv episode listings. Bing have also added music, lyrics and online games.

The changes come after Bing has seen entertainment becoming more important to web users. “In the field of entertainment, 76% of people use search to help find and navigate their entertainment options online, but only 10% say they have a trusted place to go,” writes Bing’s senior VP, Yusuf Mehdi. By becoming a one-stop shop for a variety of entertainment needs, Bing still the number 3 search engine is hoping the changes will keep searchers on their pages. The Bing search now looks for content from many providers including Youtube and Hulu

Bing expand tv show search
An example of how Bing is listening to users comes with the addition of lyrics. Bing saw the figure of 70% plus of users searched for lyrics on the web, so added a novel way for searchers to find lyrics. It licensed over 5 million songs for full-length streaming via Microsoft’s Zune service, however users can only listen to a full song once. After the initial full-length play, users will hear a 30 second clip of the song and will be redirected to a purchase page.
According to Mehdi, over 60% of people have used a search engine to find a TV episode online, and more than 30% of users watch all of their TV content on the web. To that end Bing has added a complete listing of television streams and info online (more than 1,500 tv shows), plus guide information to organise TV viewing. Bing also has added feeds and reviews from social networking websites.

When it comes to your television set, sitting in the corner showing shows and movies is not enough anymore. In agreement with the current flood of web enabled tv’s, consumers now expect their tv to do more, so says a survey by FourthWall Media, a developer of interactive TV applications and advertising solutions.
The survey of 500 tv viewers aged between 13-65 showed that 89% wanted interactive television apps running on the home tv, and the rest saying they are very interested in the apps. Interestingly respondents were interested not just in the tv content but also the commercials. 73% said they would like to see an app which lets them request additional information about a company or product after watching an ad, women showed a stronger interest in this, being the shopaholics they are.
Ellen Dudar, FourthWall’s chief product officer said:- “This survey reveals that TV watchers, men, women, young, old — from all across the country are excited about interactive television,”
The survey also revealed:-
Females, and moreso aged over 30, were among the most interested in interactive TV applications, as 57% of females surveyed “strongly agree” that these applications make television watching more convenient.
20% of respondents feel their TVs are “personalized” to their own needs and tastes, compared with 81% who said their computers were nicely customised.
Of the 82% of TV viewers who say they surf the web on PCs while also watching TV, 31% said they would spend less time using computers if they had access to these applications on TV.
The top three apps that TV viewers said they were “very interested” in were an interactive weather application (52%), followed by local news and information (47%) and caller ID on TV (44%).
The highest proportion of respondents (37%) said they would use a Yellow Pages on TV app to look up the phone number of a restaurant to make a dinner reservation, compared with 34% who said they would use the Web.
This is good news for internet connected tv, so long as they give users access to the web rather than restrict them to a handful of apps.

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