Best Practices in Creating Press Release Format for Events - By: travelist

In the marketing world, a press release is written to grab the attention of a particular market segment which your business relates to. You can think of combining article writing tips with ad writing to create a press release which is not promotional. Press release format for events in particular is not much different from a normal one, except that you have to mention the date and the urgency of publication. There is a given format for writing an effective press release and failing in accomplishing this will lead to the rejection of your news story by the relevant publishing sites.

What Are the Events?

Being newsworthy is the main criterion which can make a press release interesting. The event that you are writing for may be the launch of a website or blog, hosting of an awards night or trade show, or release of a new product or service.

Are Keywords Necessary?

Before you think about the press release format for events, you must consider if keywords need to be used for getting into the first few pages of search engine results. For best effects, it is advisable to use relevant keywords in the headline, summary and opening lines. These keywords should be chosen with great care so that the press release is seen by maximum number of people belonging to the industry.

Press Release Format for Events

Writing an effective press release is important but so also is the format for writing it. Submission sites will not accept it if it is not written as per the norms.

• Standard Protocol: Since a press release announces the flagging of an event, it should have the words, “FOR IMMEDIATE RELEASE” written in the upper left-hand corner of the page. You can also mention a date for the release of the content.

• Headline: This should be very attention-grabbing and force the visitor to read on. It should be written within 80 characters and focus attention on the event to be launched. There should be a subject and a verb to make it stand out.

• Summary: Try to write a precise summary of the content which should again make the reader inquisitive enough to read the body. The summary should convey the message that the entire body of the content wants to say. This is an important part of the press release format for events and it should include the name of your company.

• Opening Paragraph: It should ideally begin, with the city, state and the date you are writing on. All the relevant information should be available in this paragraph. Writing an effective press release means that you should talk about who, what, when, where, why and how pertaining to the event.

• Body: This should ideally be written in 600-800 words. It is always a good practice to write short paragraphs and short sentences. It can have a quote from a spokesperson of the company giving important information about why the event is being held. Don’t make the body too lengthy as people don’t have the patience to read a long release. Press release format for events says that the body should have the most important facts in the beginning. There can be a link to the company website at the end of the body.

• About the Company: This can be written in a few lines and can talk about the company and what it deals with.

• Contact: This is a vital part in the press release format for events and it gives your potential client the means to reach you. It should have a name, postal address, website address, fax, email and phone number of the designated person in the company.

• End Mark: The press release should have the ### to signify that the press release is complete.

These are the best practices in creating press release format for events.

About the Author

Rahman Mehraby is an online marketing strategist who has created a revolutionary specialized travel directory where you can find travel & hotels press releases. It is recommended to become a member of this online marketing platform at http://www.travelist.biz.

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