Benefits of Live Web Webcast for Information Exchange - By: Yank Dines

Australia has high GDP per capita and low poverty percentage, which make it the 3rd ranked country in the 2011 Index of Economic Freedom. Global firms like Microsoft, Deloitte, NetApp have their offices in this country. The Webcast is becoming a preferred tool for sharing information over World Wide Web for such firms, as it enables seamless transfer of data. There are two ways through which webcasting can be conducted - “on-demand feed” and “live feed”. Hosting live event means broadcasting audio or video file over Internet so that a large audience can access it concurrently. On the other hand, on-demand feed refers to a pre-recorded video that is available on a network, like the World Wide Web or a corporate intranet.

The organisations conduct training and education sessions for the employees on a regular basis. Webcasting is a cost effective technological solution that allows firms to accomplish the same without sending trainers to physically visit several offices. Instead, they can prefer to sit inside an office and deliver lecture to all the offices located in Australia and abroad. Needless to say, considerable effort and time of trainers is saved without compromising on effectiveness of the training program. The company, too, enjoys savings in terms of airfare and accommodation, which would have otherwise incurred if experts had visited each regional office separately.

Live webcasts can be conducted with the help of computers having average processing capabilities. High speed broadband connectivity is the only prerequisite for hosting a reliable online broadcast. Similar to conventional training sessions, audiences can post comments or generate questions concerning the video in case of a webcast. The same comments and questions can be later answered by the expert. Furthermore, the posted comments can also be responded to by other participants as well. Hence, this paves the way for a forum discussion for geographically-dispersed attendees.

One major advantage of webcast is that it enables audiences across the world to access the same content simultaneously. Efficient solutions rendered by a reliable webcasting service provider can be helpful in holding meetings and delivering video presentations to a large audience. However, webcasting is not limited to video or audio presentations, as slides can also be created and broadcast over the Internet or corporate intranet. Slides can be created for such presentations by making use of software such as Microsoft PowerPoint and Open Office Impress, which need no advanced capabilities.

Another advantage of webcasting solution used by accountants and financial institutions is that it helps in automated consulting. It can be held over an automated system in case the customers need some tips and suggestions regarding financial issues. If the advisors or financial consultants are not available at any moment, the system broadcasts a prerecorded message. This means even when the experts are unavailable, the organisation still can help its clients. Needless to say, this helps in enhancing client satisfaction and rendering best customer care.

In conclusion, it can be said that webcasting offers multiple advantages to various firms, whether it is regarding hosting effective training sessions for employees or enhancing customer satisfaction.

About the Author

Yank Dines is an experienced writer having more than 10 years of experience in writing articles on various topics such as webcast, webcasting service provider, and webinar services providers etc.

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