Benefits and Drawbacks of Using Direct Response TV Leads For Your Debt Settlement, Loan Modification - By: Paddy Chang

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All set? Let's start then. First the positions in favor as well as the reasons supporting:

The first point in support of using direct response TV leads for your debt settlement, loan modification and IRS tax debt business will be that you get the best possible consumer on the phone at the peak of their interest.

The second point in favor would be that you have already built a tremendous amount of credibility with the National television commercial that the consumer has just seen prior to calling in.

The third supporting point shall be that these leads are always 100% exclusive and they are generally delivered in real-time.

The 4th point in support of using direct response TV leads for your debt settlement, loan modification and IRS tax debt business shall be that you have the date and timestamp as well as the full duration of each and every lead that comes through.

Lastly, the 5th reason for support is going to be that most companies that offer direct response TV leads use the Kall8 system which allows you to have every call fully recorded. This is great for quality control as well as sales agent training purposes.

And conversely, for balance, the Con side, against:

Firstly, the point against is going to be volume, volume, volume. Volume is nearly always an issue. It's extremely difficult to keep a sales floor busy and closing sales if you can't keep the phone ringing with fresh new prospects.

The 2nd point against is going to be the cost of the leads. You have to be well aware of your CPA (cost per customer acquisition) at all times. With the price per lead ranging from $50 to $65 your CPA can get too high too fast.

A third significant point against is consistency. To run a sales floor effectively you must have consistent lead flow. With direct response television leads you may get 50 leads one day and 15 leads the next day. You never know what you're going to get on a day to day basis until the commercials run and the phone starts ringing.

A fourth negative point will be quality. It's extremely difficult to find a lead provider with quality leads. Even with direct response TV leads you have to ask certain questions to be sure that the leads you're going to be getting are worth the pretty penny you'll be paying for them. You will want to make sure that the vendor you choose isn't using any brought to you by ads or surveys. These types of leads are generally from a less sophisticated consumer and they never convert well. Let your lead provider know that you only want leads from actual 30 or 60 second television commercials that are aired on top tier demographic networks.

And 5th and last, but not necessarily the least, consideration against is who do you trust??? You have to be careful who you send your money to. I've heard horror stories of people sending out $10,000 or more to a company for a weeks worth of leads and having the company hold onto their money for months while they struggle to fill their order. Worse yet, there are people out there that will take your money and disappear.

So there we have all the arguments from each side.

So, in the final analysis is using direct response TV leads for your debt settlement, loan modification and IRS tax debt business the good thing? or just a bad thing?

Both questions appear to have a "yes" answer! using direct response TV leads for your debt settlement, loan modification and IRS tax debt business is a mix of of good and bad... It needs to be left up to the reader to determine. Which side, the good or the bad, has the preponderance of weight of opinion?

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